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UK citizens call for stronger safeguards as cultivated meat nears regulation

Stuart Mitchell

As cultivated meat moves closer to regulatory consideration in the UK, a new report has set out a series of public-led recommendations aimed at ensuring the technology contributes to a fairer, safer, and more transparent food system. Cultivated meat – which is grown from animal cells rather than produced through traditional livestock farming – has been developed over decades and is now transitioning from research into potential commercialisation. The Cellular Agriculture Manufacturing Hub (CARMA), a collaboration between the University of Bath, the Royal Agricultural University (RAU), University College London (UCL),…

NP Digital’s AI Hallucinations and Accuracy Report Reveals the Marketing Impact of AI Errors

Stuart Mitchell

With artificial intelligence now embedded in everyday marketing workflows, new data from NP Digital’s AI Hallucinations and Accuracy Report reveals that AI inaccuracies are widespread. The report finds that 47.1% of marketers encounter AI errors several times per week, with 36.5% saying hallucinated or inaccurate AI-generated content has gone live.  The report examines which models are most prone to errors, the specific mistakes that occur most frequently and how those issues affect marketers’ day-to-day work. The data is drawn from an analysis of 600 prompts tested for accuracy across six major large language models (LLMs), including ChatGPT, Claude and Gemini, alongside a survey of 565 U.S.-based digital marketers.   “As AI becomes more deeply embedded in marketing workflows, accuracy can’t be treated as an afterthought,” said Ronnie Malewski, Managing Director at NP Digital Canada. “Our…

Campaigners & Celebrity Peter Egan Rally to “Save the Jersey 51” as Historic Dairy Farm Shuts Its Doors

Stuart Mitchell

Animal Justice Project (AJP), with the support of TV celebrity Peter Egan, has secured sanctuary placement for 51 Jersey cows at Hillside Animal Sanctuary in Norfolk and has launched a nationwide petition urging the farmer to relinquish the animals. Campaigners say that a sanctuary home would allow these “working mothers” to live out the rest of their lives in peace, free from the threat of slaughter. The development follows news that the historic Blanc Pignon Dairy Farm in Jersey is closing its doors after 80 years of operation. Campaigners say…

Alison Hammond, Big Zuu, Catherine Tate as ‘Nan’, Davina McCall, Dermot O’Leary, Jodie Whittaker, Joe Lycett, Joe Marler, Jill Scott, Miranda Hart, Nick Mohammed, Tia Kofi among stars taking themselves funny for money this Red Nose Day

Stuart Mitchell

Millions of people in the UK and around the world do not have the basic essentials needed to survive. Money raised this Red Nose Day will help provide people with basic essentials everyone needs to survive – vital support and food, shelter and safety Red Nose Day will take place on Friday 20 March This year, Red Nose Day is all about ‘taking yourself funny for money’ to show that simple acts of silliness can make a serious difference Joe Marler, Jill Scott, and Tia Kofi kick-off Red Nose Day…

Call for safeguards to protect fundraisers receiving commission payments

Stuart Mitchell

With commission-based pay recently deregulated in the UK (and in Australia back in 2021), a new paper by fundraising think tank Rogare re-evaluates the ethics of paying fundraisers in this way, and suggests that safeguards may be needed. The discussion paper, Playing the percentages: Re-evaluating the ethics of paying fundraisers by commission, looks at 14 regularly deployed ethical arguments against commission payment, finding many of them weak, whilst also raising an additional argument regarding fundraiser wellbeing. The paper says that ethical arguments warning of possible harm from this form of…