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Renewi’s green gas makes Vattenfall’s gas mix more sustainable

Stuart Mitchell

Vattenfall is the first Swedish energy company to have its target of net-zero emissions in 2040 verified by the Science Based Targets initiative (SBTi). Green gas plays an important role in the transition to fossil freedom. The production and use of green gas helps to achieve the climate goals in the field of CO2 reduction and helps the Netherlands to become less dependent on natural gas imports. One of the climate goals is to produce 2 billion m3 of green gas annually in the Netherlands by 2030. The Netherlands currently…

Iprovision allocates full 75 Fund to support disadvantaged PR practitioners

Stuart Mitchell

Iprovision, the benevolent fund of the Chartered Institute of Public Relations (CIPR), has allocated the full £75,000 of its specially created 75 Fund. The fund was created to support people from financially or socially disadvantaged backgrounds to advance or begin a career in the public relations profession.  The 75 Fund aims to foster a more diverse and inclusive PR community. It was launched to help celebrate in the Institute’s 75th anniversary year. Over the course of six months and two application windows, the Fund allocated its full total of £75,000.  More than 150 people applied to…

The most controversial US ads of all time have been revealed – big names such as Pepsi and Snickers top the list!

Stuart Mitchell

The most controversial TV adverts of all time have been revealed, identifying the brands that sparked outrage across the US and beyond – with big names such as Pepsi and Snickers topping the list.   The findings, compiled by journey advertising platform illumin identified the most offensive US commercials of all time and explained what went so wrong for these brands. The Top Five Most Controversial US Adverts Ranked Pepsi – Global Message of Unity Peloton – The Gift That Gives Back Gilette – We Believe  Snickers – Do Something…

New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers

Stuart Mitchell

Hundreds of millions of adults read news and magazine media each week. That finding and many others can be found in the newly released News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences. The Market Report provides useful facts and figures on the news and magazine media audience and related benefits and advantages for marketers of advertising in print and digital news and magazine media. A key overall finding of the Market Report is that the inherent value of…

Cancer Research UK partners with the Retail Trust to provide all shop staff and volunteers with free wellbeing support

Stuart Mitchell

Cancer Research UK has started working with the Retail Trust to support the wellbeing of the thousands of volunteers and staff members at its 550+ UK shops. The new partnership will give Cancer Research UK’s 2,000 shop workers and 11,000 volunteers across the country access to personalised support from the Retail Trust. This includes counselling and cognitive behavioural therapy for themselves or under-18s in their care, as well as exclusive discounts and rewards. Julie Byard, director of trading at Cancer Research UK, said: “The wellbeing and health of our dedicated volunteers…