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CAP: Whizz through our guidance on e-scooter advertising

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Whizz through our guidance on e-scooter advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’ve spent any time in a big city recently, you’ve probably spotted at least a few electric scooters (e-scooters) whizzing around. They might seem a quick and efficient way to get around but in a lot of cases, other than…

Corporate ESG Storytelling Focused on “E” in 2021, Reports 3BL Media

Stuart Mitchell

Companies were far more communicative on environmental topics in 2021, ahead of stories about philanthropy and diversity, equity and inclusion, according to study from 3BL Media’s environmental, social and governance (ESG) news platform 3BL Professional. Of the more than 8,000 reports and stories on ESG topics distributed by 3BL Media in 2021, environmental topics generated the most volume and audience interest, with engagement rising 68 percent over 2020. “As the public awaits the U.S. Securities and Exchange Commission’s proposed rule on mandatory climate disclosure for publicly traded companies, there has…

HP Accelerates Partner Sustainability Programing Centered on Climate Action, Human Rights and Digital Equity

Stuart Mitchell

HP Inc. has announced the expansion of HP Amplify™ Impact to an additional 24 countries2 across Europe, Latin America, Asia Pacific and Japan. Now available in 43 countries around the globe, the first of its kind partner assessment, resource, and training program provides >10,000 partners with the opportunity to join HP in its efforts to generate meaningful impact on Climate Action, Human Rights and Digital Equity. “We all have a shared stake in safeguarding our planet and having a positive effect on the communities we serve,” said Kobi Elbaz, General Manager of…

Historic day in the campaign to beat plastic pollution: Nations commit to develop a legally binding agreement

Stuart Mitchell

Heads of State, Ministers of environment and other representatives from 175 nations endorsed a historic resolution at the UN Environment Assembly (UNEA-5) today in Nairobi to End Plastic Pollution and forge an international legally binding agreement by 2024. The resolution addresses the full lifecycle of plastic, including its production, design and disposal. “Against the backdrop of geopolitical turmoil, the UN Environment Assembly shows multilateral cooperation at its best,” said the President of UNEA-5 and Norway’s Minister for Climate and the Environment, Espen Barth Eide. “Plastic pollution has grown into an…

Coca Cola announces industry leading target for reusable packaging

Stuart Mitchell

The Coca-Cola Company has announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have at least 25% of all beverages globally across its portfolio of brands sold in refillable/returnable glass or plastic bottles, or in refillable containers through traditional fountain or Coca-Cola Freestyle dispensers.  “We continue to put consumers at the center of all we do,” said Elaine Bowers Coventry, Chief Customer & Commercial Officer, The Coca-Cola Company. “One way to do that is by offering sustainable packaging types. Accelerating use of reusable packages provides added value for…