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HP and WWF Announce Bold Partnership Expansion to Conserve and Restore Forests

Stuart Mitchell

In advance of the 26th UN Climate Change Conference of the Parties (COP26), HP Inc. announced an $80 million partnership expansion with World Wildlife Fund (WWF) to further its commitment to forest conservation as part of HP’s comprehensive climate action strategy. By doing so, HP raises the bar for corporate leadership on nature-based solutions as the first company to pilot science-based targets for forests with WWF and becomes WWF’s largest U.S. corporate partner to-date. While HP already maintains zero-deforestation status for its HP paper and paper-based packaging, this collaboration will…

The 2021 BEYONDPLASTIC AWARD Winners are announced!

Stuart Mitchell

The global online platform for eco-designed solutions BEYONDPLASTIC.NET announces the winners of the 2021 BEYOND PLASTIC AWARD. The Award’s motto is: Let us design and create eco-responsible products and solutions and reduce single-use plastic. Let us start a material and packaging renaissance! The Award honors the innovation and creativity in sustainable design in four categories: I. Most practical impact to reduce the use of plastics, II. Most innovative approach, III. Most beautiful solution and IV. Best Initiative in Education / Journalism / Campaigning. For each category there is a Gold,…

TGIBF! Avoid your ads taking a turn for the worst this Black Friday

Stuart Mitchell

The ASA/CAP have released a post called:  TGIBF! Avoid your ads taking a turn for the worst this Black Friday. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Some might argue that it’s the biggest shopping event of the year, and given the excitement surrounding Black Friday, marketers need to ensure that their ads are clear and transparent about what’s on offer. So, to…

Tetra Pak strives for zero waste with the new strategic collaboration with Poka

Stuart Mitchell

Tetra Pak and Poka are pleased to announce the launch of a new strategic collaboration that brings together the expertise, technology, and best practices of Tetra Pak, a leader in the food & beverage packaging industry, with the power of Poka, the most comprehensive connected factory worker platform. This collaboration will empower workers in food production with the tools and training needed to accelerate zero waste processes in food manufacturing plants. It’s the first global and scalable connected workforce service that Tetra Pak will roll out as part of its new training and support solution. According to the UN Sustainable Development Goal 12, a range of entry points are required for promoting responsible consumption and production, and this can be achieved by producing more with…

New CIPR Crisis Communications Network launched

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has launched its new Crisis Communications Network, an open and inclusive forum where CIPR professionals from across the globe can come together to learn about and share best practice in crisis communications. The Network aims to spread and explore lessons from crisis case studies, past and present, whilst bringing the latest academic and real-world thinking in crisis communication and reputation risk management to a wider audience of PR professionals. The Crisis Communications Network’s mission is to: Champion excellence in crisis communications Hold regular events…