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Ethical Marketing Podcast – 3 pt 1 – Ben Downing from Havas Media Group on ethics and the future of digital advertising, and so much more

Stuart Mitchell

This podcast Stuart is on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I’ve had to split it in two parts, so I’ll release part 2 next week hopefully! Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas’ Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover.     Sites…

CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

The Big Issue marks its 30th birthday with a special vendor takeover edition of the magazine and brand-new video featuring Christopher Eccleston

Stuart Mitchell

The Big Issue has put 30 vendors in charge of the magazine for the first time this week to mark the title’s 30th. It has also produced a video featuring three vendors and a voiceover from Christopher Eccleston.  The special edition features an open and honest conversation between Clive, a Big Issue vendor and writer based in Plymouth who obtained his GCSE’s this summer aged 58, and Doctor Who actor and Big Issue ambassador, Christopher Eccleston. The actor also provided the voiceover for The Big Issue’s new video. The video…

Companies pledge millions to end hunger in the world by 2030 as part of the Zero Hunger Private Sector Pledge

Stuart Mitchell

A total of 42 companies have now pledged a sum of more than USD $345 million in 34 countries to the Zero Hunger Private Sector Pledge. The Pledge, led by a coalition of partners including the World Business Council for Sustainable Development (WBCSD), asks companies to invest in ending world hunger by 2030. Pledgers already include USD $100 million from PepsiCo, USD $35 million from Unilever and USD $11 million from BASF, all WBCSD members.   Companies who commit must invest in at least one of 10 high-impact areas and in at least one priority country or region to combat hunger. These range from enabling participation in farmer organizations, to supporting adoption of climate resilient crops, to reducing post-harvest loss, and some of the highest priority countries include Madagascar and…

CAP – Earn the ASA’s stamp of approval to mark World Post Day

Stuart Mitchell

The ASA/CAP have released a post called: Earn the ASA’s stamp of approval to mark World Post Day. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of World Post Day on 9 October, here are some top tips to ensure your delivery charges comply with our Codes: Do I need to state delivery charges? If you’re stating prices for advertised…