Search Results for: background

Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds

Stuart Mitchell

Finnish creative agency SEK launches MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign plays on the well-known phrase “to get one’s foot in the door” to reach potential trainees. Brightly painted shoes are placed near school doors and shopping mall entrances in Helsinki, portraying taking steps towards the door. Inside the shoe there is an QR code to an application site. “The MadWe trainee program is one of our ways to keep the door open to diverse talent. People from…

bp announces partnership with The Prince’s Trust to provide retail employment for young people from disadvantaged backgrounds

Stuart Mitchell

bp has entered into a partnership with The Prince’s Trust that will help up to 50 disadvantaged young people get into paid work across four programmes in the next year. A comprehensive ‘Get into Retail’ programme, designed by bp and The Prince’s Trust, will give participants valuable work experience, complemented by employability training. Sonya Adams, VP mobility and convenience retail for bp in the UK commented:  “We believe in the transformative power of opportunity. Partnering with The Prince’s Trust to launch ‘Get into Retail’ reflects our commitment to empowering disadvantaged…

UK ski company announces new charity partnership to make skiing more inclusive to young people from all backgrounds

Stuart Mitchell

Maison Sport, the market leading independent ski and snowboard instructor provider, has partnered with charity Snow Camp to help make skiing more inclusive and accessible to young people across the UK. Founded in 2003, Snow Camp work with young people from a diverse range of backgrounds, all of whom would never have access to skiing without the charity’s support. Each year, over 800 young people join their courses at indoor snow centres taking them from complete beginner to qualified instructors in just one year. As part of their training, young…

Estonian PR Association calls on Estonian business advisers to stop representing the interests of companies with a Russian state or national background

Stuart Mitchell

“We deplore a situation where one government relations adviser has mixed national interests and political connections into a murky mess that is difficult for the casual observer to understand. Representing such clients is bad for the Estonian business advisory sector as a whole, which employs a very large number of noble people, and clearly undermines the foundations of our statehood. We understand that the content of a consultancy service is often only known in detail between the client and the consultant, but in the current situation, any misconceptions expressed in…

BBC Radio 3 and The Arts And Humanities Research Council celebrate classical composers from diverse ethnic backgrounds

Stuart Mitchell

Launched in Autumn 2020, the scheme aims to expand the breadth and diversity of what is accepted as belonging to the classical music canon and uncover more about the lives and work of composers who have not had the public recognition that their work deserves. The successful researchers were selected with the support of an expert advisory panel of academics and musicians. This was chaired by Chi-chi Nwanoku OBE, Founder, and Director of the Chineke! Foundation, which supports, inspires and encourages Black, Asian and ethnically diverse classical musicians in the…