Search Results for: business

Three new impact-led businesses join CISL’s sustainable startup hub in Cambridge

Stuart Mitchell

Cambridge Institute for Sustainability Leadership (CISL) welcomes three new, impact-led businesses as official members of its Canopy innovation hub.  Advanced Infrastructure, Perpendicular Architecture, and New Allotment are the latest to join the community, with a range of focus from tackling the climate crisis through the built environment, to a data-driven approach to the energy transition.  Perpendicular Architecture is the brainchild of Patrick Usborne & Aelene Thorne and aims to simultaneously tackle the climate emergency, biodiversity loss and social inequality. His team are building ‘for tomorrow, not yesterday’, using regenerative design…

WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards linking marketing effectiveness to business success

Stuart Mitchell

WARC, the global authority on effective marketing, has today released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2022 IPA Effectiveness Awards, an international biennial competition rewarding campaigns that link marketing effectiveness to business success. Lena Roland, Head of Content, WARC Strategy, WARC, says: “We’ve analysed the metadata of the winning entries to drill-down into the themes and trends that are driving marketing success. Included in the report are many winning case studies showcasing long-term brand building activity or effective activations…

CDP data shows European businesses are already implementing key elements of the Corporate Sustainability Due Diligence Directive

Stuart Mitchell

In February 2022, the European Commission published its proposal for a Directive on Corporate Sustainability Due Diligence (CSDDD). This critical piece of legislation aims to provide a regulatory framework on corporate sustainability governance. Among key provisions of the CSDDD, Article 15 requires EU companies with 500+ employees and EUR 150 million+ in net worldwide turnover to have transition plans aligning their strategy and business models with a global warming limit of 1.5°C. It also obliges Member States to monitor companies’ operations and emission reduction plans and how the variable remuneration…

Businesses identify hit to reputation as major risk but lack plan for managing it

Stuart Mitchell

Around half of businesses have a plan for identifying and tackling reputational risk, significantly fewer than the 85% of those that said they did the year previously according to new research from the Chartered Institute of Public Relations (CIPR). The third biannual Business Leaders Survey – delivered by global market research agency, 3Gem – compares the responses of 300 business leaders from December 2022 with responses from the previous year. It finds that while concerns about reputation remain in the top three risks for over 40% of businesses, around one-in-three…

New European report reveals state of play in business’ decarbonization efforts to reach net zero by 2050

Stuart Mitchell

Atos has announced results from a new European report on decarbonization, published by independent research company Coleman Parkes Research. The study, prepared by Atos and Amazon Web Services (AWS), reveals business leaders’ attitudes and actions towards decarbonization, and how they are managing their efforts to reach net zero by 2050 – the target called for in the Paris Agreement in order to keep global warming to no more than 1.5°C[1]. Key findings show that rising costs and economic uncertainty are among the key obstacles to businesses’ decarbonization progress and that…