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The Global Sustainable Tourism Council (GSTC) and Content With Purpose (CWP) collaborate to create landmark new digital travel series on sustainable tourism

Stuart Mitchell

The Global Sustainable Tourism Council (GSTC) is proud to launch its first global digital travel series, Travel Redefined: Tourism for People and Planet, in partnership with Content With Purpose the strategic content creator that empowers sustainable development. As the world embarks on a new era of travel, this dynamic new digital film series supports the urgent need – and growing momentum – for sustainability practices in tourism worldwide. Travel Redefined takes an in-depth look into how sustainable and regenerative tourism supports people, planet, and prosperity by sharing real stories and expert insights from inspiring people and organisations around the world. Travel Redefinedis available to stream online here. With global tourism…

Last call for applications for Channel 4’s Content Creatives training programme, giving young people in Northern England a pathway into the creative industry

Stuart Mitchell

Last call for Channel 4’s up applications for its Content Creatives programme, offering at least ten young people from underrepresented backgrounds in the North of England the chance to kickstart their career in the creative digital industries.  As part of a fully paid 16-week scheme, trainees will take part in four weeks of bespoke training and a ten-week work placement with one of Channel 4’s creative agency partners in Leeds or Manchester, or Channel 4’s Leeds-based digital content studio, 4Studio. Trainees will also spend one day a week in additional…

IFC Invests in Immersive Content Platform VUZ to Support Jobs and Incomes

Stuart Mitchell

In a move to strengthen jobs and incomes for young creatives, the International Finance Corporation (IFC), a member of the World Bank Group, is investing $5 million into VUZ as part of its $12M Pre-Series C. Launched by a Jordanian founder, VUZ is an immersive content platform that creates, distributes and monetizes premium creator-driven, entertainment, sports, and educational content in augmented reality, and virtual reality. The company has operations throughout the Middle East, parts of Africa, and Asia and currently reaches over 1.2 million active users globally each month, with…

Berry Global and Nestlé Purina PetCare Launch 100% Recycled Content Treat Canisters

Stuart Mitchell

Berry Global Group, Inc. collaborated with Nestlé Purina PetCare, manufacturer of some of the world’s most trusted and popular pet care products, to convert the packaging for its Friskies® Party Mix® 20oz and 30oz cat treat canisters are made of 100% recycled plastic (excluding the label and lid). The new canisters, which will be available across the U.S. this summer, will be widely recyclable and made of 100% mechanically recycled PET (polyethylene terephthalate). This achievement stems from a collaboration of packaging, material science, quality and operations personnel from both companies…

Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content

Stuart Mitchell

The advertising industry has a breaking news problem. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, per WARC Media, and is forecast to remain flat through 2026. For magazine brands, spend is forecast at $3.7bn in 2025, a 38.6% slump since 2019.  Alongside content and safety concerns, brands are favouring global digital platforms like Google and…