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Flake news: New IPA data unpicks trend of sudden cancellations

Stuart Mitchell

Over half of all UK adults and over two-thirds of 18-34s have admitted to ‘flaking’ on plans. These are just some of the findings from new IPA research, to be launched at the IPA Insight Summit, that explores the phenomenon and feelings surrounding flaking, defined as ‘failing to keep an appointment or fulfil a commitment, especially with little or no advance notice’. The research is based on a nationally representative poll commissioned by the IPA among a sample of 2,000 UK adults aged 18+research and was undertaken by Opinium in…

St. James’s Place renews Sky Arts sponsorship for two more years – a commitment to creativity and connection

Stuart Mitchell

Sky Arts is delighted to announce the renewal of sponsorship for another two years by St. James’s Place (SJP), the UK’s leading financial advice company. Continuing the partnership until at least February 2027, this extension highlights SJP’s dedication to blending financial expertise with creative inspiration. By the end of the campaign, SJP will be the longest-running channel sponsor on Sky Arts to date. The renewed campaign, with creative produced by Recipe, aims to captivate and empower viewers by showcasing the powerful synergy between practical financial advice and the transformative power…

Newsquest announces £2.5 million support for Teenage Cancer Trust

Stuart Mitchell

Newsquest, the UK’s leading local media group, is pleased to announce a major £2.5 million partnership with Teenage Cancer Trust, the charity that provides specialised care and support for young people with cancer.  Starting in January and running throughout the whole of 2025, Newsquest will join forces with Teenage Cancer Trust to help deliver the charity’s mission of ensuring no young person faces cancer alone. Through the partnership Newsquest will be gifting £2.5 million of advertising to the charity across its extensive portfolio of titles, online and in print, to…

Tetra Pak wins Resource Efficiency award at the Sustainable Packaging News awards 2024

Stuart Mitchell

Tetra Pak has received the ‘Resource Efficiency’ Award at the Sustainable Packaging News Awards 2024, for its paper-based barrier material innovation. The awards recognise the most innovative advancements in sustainable packaging over the past year.  A world-first in the carton packaging industry, the paper-based barrier when combined with plant-based polymers, reduces the carbon footprint of aseptic food packaging by up to one-third, while maintaining the highest standards of food safety and performance. The carbon reduction achievement has been verified by the Carbon Trust.1 As global food systems call for low…