Search Results for: services

Soft opt-in exemption for email marketing to be extended to UK charities

Stuart Mitchell

The soft opt-in exemption was adopted as an amendment to the Data (Use & Access) Bill by the UK government in January. The UK’s DMA, backed by 19 charities, wrote to the Secretary of State for Science, Innovation and Technology on behalf of its members last November, asking for soft opt-in to be extended to charities in the current Bill. Analysis referenced in the letter has estimated that this could lead to an extra £290 million in annual donations for UK charities. EFA member the Chartered Institute of Fundraising (CIOF)…

Matthew Marcial Named PRSA Chief Executive Officer

Stuart Mitchell

Matthew Marcial, CAE, CMP is named Chief Executive Officer of PRSA, the nation’s leading professional organization serving the communications community. He begins Monday, March 3, 2025. As CEO, Marcial is responsible for all program, financial and operational aspects of the organization. Reporting to and collaborating closely with PRSA’s Board of Directors, he will guide the development and implementation of PRSA’s Strategic Plan as well as the organization’s programs and advocacy positions to support its members. “When we began the CEO search in mid-November, we made clear that PRSA needs a…

First-of-its-Kind Gun Violence Prevention Initiative Convenes Health Care and Business Leaders to Curb Impact of Firearm Injuries and Deaths on America’s Youth

Stuart Mitchell

Recently at Northwell Health’s 6th annual Gun Violence Prevention Forum, the Ad Council launched a new gun violence prevention initiative in collaboration with a coalition of health care and business leaders, providing tangible, nonpartisan actions that can help decrease the impact of gun related tragedies on children and teens throughout the country. The new effort is the first national cross-sector youth gun violence prevention campaign with a public health approach and aims to address the fact that firearm injuries have been the leading cause of death for children ages 1…

RepRisk endorses the Hong Kong Code of Conduct for ESG Ratings and Data Product Provider

Stuart Mitchell

RepRisk is pleased to endorse the Hong Kong Code of Conduct for ESG Ratings and Data Product Providers (“Code”), developed by an industry working group sponsored by the Hong Kong Securities and Futures Commission (SFC). The Code aligns with the recommendations published by the International Organization of Securities Commissions (IOSCO) and is hosted by the International Capital Market Association (ICMA). Its goal is to establish and promote a globally consistent, interoperable, and proportionate voluntary code for ESG ratings and data providers operating in Hong Kong.  RepRisk’s business is built on transparency…

VoxComm – Pay-to-Play Pitch Schemes are Putting Agency/Client Relationships at Risk

Stuart Mitchell

VoxComm have released a statement/comment on Pay to Play Pitch Schemes – the original post is here. Agencies are being asked to pay intermediaries for the privilege of pitching for accounts. This scheme is on the rise and threatens the value and competition our industry delivers. How can you be sure you’re working with the best people for the job? How would you feel if you found out your colleagues had paid to be interviewed for their jobs, instead of being chosen for being the most qualified? And yet, worryingly,…