Search Results for: services

CAP – Think you know what the CAP Code applies to?

Stuart Mitchell

The ASA/CAP have released a post called: Think you know what the CAP Code applies to? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that…

Screwfix Adds Electric HGVs To Logistics Fleet

Stuart Mitchell

Leading trade retailer Screwfix has announced the addition of it’s first state-of-the-art electric heavy goods vehicles to its logistics operations. This milestone is part of the company’s continued commitment to reducing carbon emissions as it aims to reach net zero for Scope 1 and Scope 2 emissions by 2040. The electric HGVs boast an impressive range of 200 miles per charge, depending on driving style, road conditions, and weather. Each truck can complete a route with up to five deliveries before requiring a recharge, aligning with the current operational efficiency…

Currys and Deloitte Join Forces to Push Tech Recycling

Stuart Mitchell

Currys is excited to support Deloitte’s new ‘Recycle for Good’ launch, empowering Deloitte’s 25,000 UK people to recycle their old tech and electricals at Currys stores. Many people recognise that recycling tech is the right thing to do1 and so Deloitte has drawn on the support of the UK’s number one retail tech recycler, Currys, to assist. Supporting a circular economy Deloitte’s sustainable consumer research found that the majority (59%) of consumers said they are more committed to reducing their waste than the year before2. However, according to Material Focus…

TikTok partners with giffgaff to create ‘first-of-its-kind’ end-to-end sustainable advertising campaign with Ad Net Zero

Stuart Mitchell

TikTok has launched a pioneering end-to-end sustainable advertising campaign with giffgaff and MG OMD, in partnership with Ad Net Zero. The TikTok x giffgaff Action 5 pilot, in alignment with Ad Net Zero’s Action Plan, blends creative excellence with environmentally responsible practices. Ad Net Zero is a global industry-wide initiative, launched by the UK’s Advertising Association, aimed at reducing the carbon emissions associated with advertising by supporting more sustainable products, services and behaviours. The campaign puts sustainability at the core of every stage of its development. At the heart of…

Government launches Digital Inclusion Action Plan to support the 19 million UK citizens suffering from digital poverty

Stuart Mitchell

Technology Secretary Peter Kyle has launched the government’s Digital Inclusion Action Plan, providing funding and support to digitally-excluded groups across the UK, including elderly and low-income households, working with digital inclusion charity the Digital Poverty Alliance (DPA). According to research from the DPA and Deloitte, as many as 19 million people across the UK still suffer from digital poverty, lacking access to a digital device, skills or broadband connectivity. As part of the plan, the government has set out a series of key steps to break down the barriers to…