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Consumers act with intention amidst uncertainty

Stuart Mitchell

WARC has released its 2025 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year. Based on a comprehensive set of GWI surveys across 54 markets combined with WARC’s own research, case studies and analysis, the report focuses on five broad trends influencing brand selection: The widening cost-of-living gap, increasing trust in individual creators, AI assistants disrupting the purchase journey, consumers’ proactive approach to health, and the rise of alternative social activities. Stephanie Siew, Senior Research Executive, WARC,…

Saint-Gobain and XPO Logistics aim to help 1,000 children learn to be safe on the roads by the end of 2025

Stuart Mitchell

XPO Logistics, a leading provider of innovative and sustainable end-to-end logistics solutions across Europe, is working in partnership with Saint-Gobain UK to keep children safer on the roads. The Road Safety Team, comprising key personnel from both Saint-Gobain and XPO Logistics, along with Buzz, the project’s Bee mascot, aims to visit 1,000 children in schools during 2025. The team will give talks and demonstrations on how to cross the road safely and show them where the danger areas are around an HGV. The team has already visited more than 250…

RWE and The Oyster Restoration Company complete feasibility project for large-scale native oyster restoration

Stuart Mitchell

RWE, one of the UK’s leading energy generators and The Oyster Restoration Company (TORC)  have successfully completed a feasibility program that proves large-scale native oyster reef restoration can be executed inside offshore wind farms across European waters. This is a step forward for offshore wind developers that are seeking credible, scalable, and verifiable biodiversity solutions at large scale. Over the six months of the feasibility testing, RWE and The Oyster Restoration Company jointly developed: substrate testing and ecological assessments, reef-base engineering solutions and the evaluation of deployment logistics, the analysis…

£1.2m grant fund launched to support older people on a low income in coastal and rural areas

Stuart Mitchell

National UK charity Independent Age is distributing £1.2 million in the second round of their Older People’s Fund. The money will fund projects that deliver practical advice and support in specific rural and coastal areas where there are a higher number of older people living on a low income including many older private renters. In each round, the Older People’s Fund aims to support one or more of six priority groups who are more likely to face financial hardship in later life based on a report published by Independent Age…

Four in five view charities as very important or essential to society

Stuart Mitchell

Four out of five (79%) members of the public say they view charities and the work they do as either very important or essential, according to new research from Enthuse, the donations, fundraising and event registration platform.  The seventeenth edition of the Donor Pulse report explores how the public feels about the work charities do, their giving habits and their level of trust in good causes compared to other British institutions.  Stable giving  Giving has remained stable with approximately three quarters (73%) of people saying they donated to charity in the past three…