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CAP – Ads for electric scooters and bikes: legal or e-legal?

Stuart Mitchell

The ASA/CAP have released a post called: Ads for electric scooters and bikes: legal or e-legal?. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As we see a growing number of e-scooters and e-bikes on public roads, consumers may not be aware that their use on public roads is not always legal and ads should avoid implying it is.  Roll up, roll up, for…

ADMA unveils new powerhouse Advisory Committee to lead marketing’s next era

Stuart Mitchell

The Association for Data-Driven Marketing and Advertising (ADMA) has unveiled a new Advisory Committee featuring some of Australia’s most respected marketing and business practitioners. The new Committee will be key in shaping ADMA’s strategy to execute its vision to drive innovation, build industry capability, set the standard for responsible marketing, and reimagine the industry’s future through data-driven transformation. Composed of leading CMOs and specialists from Optus, NAB, Woolworths, MECCA, Zip Co, and Deloitte, the Committee brings a breadth of experience across marketing, digital, and business leadership. This announcement follows previous…

CAP – Influencers and health professionals: Cut the waffle when it comes to health claims in food ads.

Stuart Mitchell

The ASA/CAP have released a post called: Influencers and health professionals: Cut the waffle when it comes to health claims in food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Did you know that the CAP Code prohibits the use of health claims for foods unless they are authorised on the GB NHC Register? And that ads shouldn’t make health claims for foods…

The SBTi provides guidance to aid companies in target updating and transparency

Stuart Mitchell

The Science Based Targets initiative (SBTi) has published two key documents to support companies in meeting a critical milestone: the mandatory five-year update of their validated science-based targets, as required under SBTi Criteria. The first of these resources – the Mandatory Five Year Review Guidance – is designed to guide corporates and small-and-medium sized enterprises (SMEs)  through the process of reviewing and, if necessary, updating their targets within 12 months of their five year validation milestone. This process ensures validated targets remain aligned with the latest SBTi Criteria and best…

Cut the Carbon, Not the Cheese: New Supply Chain Standard Targets Dairy – 10% of Hospitality’s Emissions

Stuart Mitchell

The Zero Carbon Forum, a not-for-profit representing over a third of the UK’s hospitality and brewing sector across 35,000 sites, has today launched the industry’s first-ever Dairy Industry Standard Interventions, a practical new tool designed to cut carbon emissions from dairy, which make up 10% of the sector’s footprint.  From milk in coffees to cheese on menus, dairy is central to hospitality, but its environmental impact is significant, driven by methane from cows, other on-farm impacts and emissions from processing.   These new standards offer a simple, consistent way for hospitality…