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CAP – ADHD References in Ads

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- ADHD References in Ads, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Increased demand and pressure on the NHS means that people concerned about ADHD might be looking elsewhere for diagnosis, help or even treatment. The ASA has very high standards for evidence for proving claims related to health, but even if you hold rigorous evidence, the Code limits what you can say around…

Millions cutting back on water as bills rise, putting hygiene and health at risk

Stuart Mitchell

Around a third of people in England and Wales who are cutting back on their water usage because of cost say it is negatively affecting their health (33%) and personal hygiene (31%)​​​​​​​​. When asked how they were cutting back, one in four (25%) of this group said they are spending less time in the shower, 22% are reducing toilet flushes, and 18% are reducing their use of the washing machine. Overall, around one in five people (22%) in England and Wales are cutting down on water usage due to cost,…

MYGroup backs Great British Beauty Clean Up 2026 as UK’s beauty waste demands industry action

Stuart Mitchell

 MYGroup is playing a central role in the Great British Beauty Clean Up 2026, a nationwide campaign launching today and running through March to mobilise beauty brands, retailers, salons and consumers to refill, reuse and recycle their used products. The Great British Beauty Clean Up (GBBCU) 2026, powered by the British Beauty Council and its Sustainable Beauty Coalition, arrives at a critical moment, with 86% of all used beauty and cosmetics products never making it to a recycling facility,1 being too small, composite or complex for kerbside collection. UK households generate an estimated…

Save the Children shops draw in new generations of volunteers with a rise in under 25s contributing their time in stores

Stuart Mitchell

Save the Children’s charity shops are welcoming in a new generation of supporters, with a sharp rise in under-25s signing up to volunteer and more volunteers giving time to support their local stores.   Volunteers contributed more than 324,000 hours to running Save the Children shops across the UK in 2025 – an increase of more than 46,000 hours (17%) compared to the previous year.i The global children’s charity says the rise reflects a shift in how people are choosing to volunteer, with many now favouring greater flexibility around shifts and a shorter overall commitment to the role, while giving more time during the period they actively volunteer.    This change coincides with a growing number of younger people taking on volunteer roles across the charity’s retail network. Last year, 42% of new Save the Children shop volunteers were aged between 18-24, compared with 28% in 2021. During the same period,…

In an era of rising scrutiny on green claims, transparency is the trust builder brands can’t afford to ignore

Stuart Mitchell

Consumers are actively seeking products and companies with clear, transparent and verified information on climate commitments, with 66% saying carbon footprint labelling on products is good for consumer choice. Regulators are setting the ground rules for green claims, including in the EU where legislation aimed at empowering consumers will be implemented on 27 March ahead of enforcement starting from 27 September 2026.   In this climate-conscious marketplace, the Carbon Trust’s new ‘Marketer’s guide to carbon footprint labelling’ urges brands to use carbon footprint labelling to build consumer trust, set themselves…