MYGroup has partnered with Selfridges to launch a new nationwide beauty and cosmetics recycling scheme, enabling customers to return beauty empties, including hard-to-recycle fragrance bottles. Reselfridges Recycle is now available at all Selfridges Beauty Halls across Birmingham, Manchester and London’s Oxford Street, which attracts over 20 million visitors each year alone. Customers are incentivised through collecting a Selfridges Unlocked Key for every five items recycled as part of the retailer’s membership programme. Reselfridges Recycle is making it easy to recycle fragrance bottles, which are often excluded from both kerbside recycling…
Read MoreMYGroup and Selfridges enable fragrance recycling at scale with launch of Reselfridges beauty waste take-back scheme
