MYGroup is playing a central role in the Great British Beauty Clean Up 2026, a nationwide campaign launching today and running through March to mobilise beauty brands, retailers, salons and consumers to refill, reuse and recycle their used products. The Great British Beauty Clean Up (GBBCU) 2026, powered by the British Beauty Council and its Sustainable Beauty Coalition, arrives at a critical moment, with 86% of all used beauty and cosmetics products never making it to a recycling facility,1 being too small, composite or complex for kerbside collection. UK households generate an estimated…
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MYGroup and Selfridges enable fragrance recycling at scale with launch of Reselfridges beauty waste take-back scheme
MYGroup has partnered with Selfridges to launch a new nationwide beauty and cosmetics recycling scheme, enabling customers to return beauty empties, including hard-to-recycle fragrance bottles. Reselfridges Recycle is now available at all Selfridges Beauty Halls across Birmingham, Manchester and London’s Oxford Street, which attracts over 20 million visitors each year alone. Customers are incentivised through collecting a Selfridges Unlocked Key for every five items recycled as part of the retailer’s membership programme. Reselfridges Recycle is making it easy to recycle fragrance bottles, which are often excluded from both kerbside recycling…
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