See Me, Scotland – Scotland’s programme to end mental health stigma and discrimination – have launched their newest digital campaign. The campaign called #PasstheBadge, is designed to get people talking about mental health.
They have partnered with Scottish clothing company Abandon Ship and together want to create a safe space online for people to talk about mental health and ask questions.
The site says: “We want you to “Start Talking” about mental health using our digital badge. You can do this by finding a photo which means something to you, then heading to www.passthebadge.co.uk where you can upload it and put our digital badge on. Then share it on social media with a story about why you think it’s important to “Start Talking” about mental health.
Then tag a couple of your friends, family or colleagues, ask how their mental health is and get them to share their own badge picture.
If you don’t want to share your own picture, or don’t feel comfortable speaking about yourself but want to get involved, that’s great as well, you can share the full size badge on your social media, from the site.
We all have mental health, it’s part of our day to day lives, and any of us could go through a tough period where we are struggling.
Mental health shouldn’t just be spoken about as a problem, if we just think of it like that then the stigma will never go away.
So let’s talk about our good mental health, our bad mental health and everything in between. We’re all different, but we’re all people. Mental health shouldn’t define us, and if we are all talking about it, then it can’t.
With your help we can reach new audiences, help new people to start talking, and most important, show everyone that it is okay not to be okay.
It would be great to hear if you’d be interested in taking part and if you’re able to share this across your networks. We can’t wait to see all the pictures.
Check out our chat with Rich from Abandon Ship, and bloggers Honey Pop Kisses and Forever Yours Betty”
They also launched a campaign video: