Stand Up To Cancer and CVS Pharmacy Show the #ValueOfADollar in new video with Funny Or Die

Stand Up To Cancer (SU2C) and CVS Pharmacy this week released an original video in collaboration with content website Funny Or Die, entitled “Value of a Dollar.” The video shows how a single dollar can make a difference when put towards an important cause.

It tells the story of a boy who receives a $1 bill from his grandfather and ventures out to find exactly what a dollar can get him. He quickly learns that he can’t get anything for just one dollar… that is until he walks into a CVS pharmacy store where he can donate his dollar to Stand Up To Cancer.

The video raises awareness for CVS Pharmacy’s fourth yearly in-store fundraising campaign benefitting SU2C at CVS Pharmacy locations nationwide. Like the boy, CVS customers can donate $1, $3, or more to SU2C at the register or online at now through November 19. Funds raised will support Stand Up To Cancer’s groundbreaking research that is helping turn more cancer patients into survivors. Since 2014, CVS Health colleagues and customers have raised more than $15 million to support Stand Up To Cancer’s Dream Teams.

During this campaign, SU2C is conducting a #ValueOfADollar sweepstakes to win the “Ultimate Hollywood Experience.” When visiting a CVS Pharmacy between October 29 and November 19, customers can take a selfie and post on their Instagram and/or Twitter with the hashtag #ValueOfADollar and #Promotion to be entered into the sweepstakes for a chance to win a trip for two to attend the red carpet world premiere of Jumanji: Welcome to the Jungle (in theaters December 20) and a tour of Sony Pictures Studios.


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