BURST Oral Care and Stand Up To Cancer® (SU2C) have announced their first-ever campaign this October to raise awareness for early detection and prevention of cancer during breast cancer awareness month. Through the month of October, 20% of the purchase price from BURST’s special edition Rose Gold Sonic Toothbrush and the Pink Ribbon Package, with a minimum donation of $75,000, will go to Stand Up To Cancer, whose mission is to accelerate the pace of cancer research to get new therapies to patients quickly and save lives now.
“Cancer prevention and early detection is a cause that is close to our hearts and we’re incredibly honored to collaborate with an organization like Stand Up To Cancer who has made such a huge impact in cancer research, not only with breast cancer, but the countless other types as well. BURST’s mission has always been to provide high quality and affordable oral care to everyone, and we hope that by spreading awareness and raising funds for research, cancer patients from all communities will have equal access to quality care,” shared BURST Co-Founders Hamish Khayat and Brittany Stewart.
This year alone, more than 276,000 women and 2,600 men in the U.S. are expected to be diagnosed with invasive breast cancer. Stand Up To Cancer continues to pursue new, effective methods for the treatment of breast cancer, with the goal of helping more people diagnosed with breast cancer to become long-term survivors. In service of this goal, SU2C-funded research has already contributed to the development of two treatments for breast cancer approved by the FDA.
“Raising awareness for breast cancer research is critical, as there are more than 3.5 million women with a history of breast cancer in the U.S.,” said Sung Poblete, PhD, RN, CEO of Stand Up To Cancer. “With support from companies like BURST, who share our passion for advancing cancer research, Stand Up To Cancer and its research community are able to continue making tremendous progress in understanding and treating cancer in all of its forms.”
Collaborating with SU2C and BURST on this campaign is SU2C ambassador, actress and activist Brenda Song, whose mother is a four-time breast cancer survivor. Song has been a Stand Up To Cancer Ambassador since 2010.
“I’m so grateful for the opportunity to continue supporting Stand Up To Cancer, this campaign with BURST, and SU2C’s life-saving work in breast cancer research,” said Song. “As we continue to educate the public and support those contending with a breast cancer diagnosis, I know we can keep moving forward toward a future with more breast cancer survivors, like my mother.”