Starbucks begins trialling new NextGen cup in London

Starbucks is constantly striving to make its business more and more sustainable, and for the past few years, we’ve been working towards developing a new, more recyclable and compostable coffee cup.

The world’s first market trials will begin on the NextGen cup, taking place at selected Starbucks stores in London, as well as Seattle, New York, San Francisco and Vancouver.

While the NextGen cups will look almost identical to the core cups, the trial versions will instead feature a BioPBS-lining on the interior rather than the usual – and hard to recycle – polyethylene.

Developed in partnership with Closed Loop Partners and the NextGen Consortium, Starbucks has invested $10 million  into the complex global project.

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