Starbucks begins trialling new NextGen cup in London

Starbucks is constantly striving to make its business more and more sustainable, and for the past few years, we’ve been working towards developing a new, more recyclable and compostable coffee cup. The world’s first market trials will begin on the NextGen cup, taking place at selected Starbucks stores in London, as well as Seattle, New York, San Francisco and Vancouver. While the NextGen cups will look almost identical to the core cups, the trial versions will instead feature a BioPBS-lining on the interior rather than the usual – and hard…

Read More

Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Channel 4 premiered the winner of its Diversity in Advertising Award at 9.10pm on Sunday 2nd February, which was awarded to Starbucks for its ground-breaking commercial #whatsyourname. The winning entry celebrates the life-changing moment facing some transgender and gender diverse people as they use their new name in public. It is inspired by real life experiences of individuals who find Starbucks stores to be a safe space, where their new name is accepted and they are recognised as who they really are. The #whatsyourname advert depicts ‘James’ who is transitioning…

Read More

Starbucks Commits to a Resource-Positive Future, Giving More than It Takes from the Planet

In a public letter, citing the company’s enduring mission to inspire and nurture the human spirit, Starbucks chief executive officer Kevin Johnson has announced a multi-decade commitment to be a resource-positive company, aspiring to give more than it takes from the planet. The announcement included science-based preliminary targets for the reduction of carbon emissions, water use and waste by 2030, and outlined five strategies the company has identified to move toward them. “As we approach the 50th anniversary of Starbucks in 2021, we are looking ahead with a heightened sense…

Read More

Starbucks Rolls Out 5-cent Paper Cup Charge Across Germany

Customers across Germany will pay an additional cup charge of 5 cents for every hot drink ordered in a paper cup at Starbucks. Starbucks hopes the rollout will encourage even more customers across the country to make the switch to reusable cups. The expansion follows a successful trial at Starbucks stores in Hamburg and Berlin, where the charge has been in place since 5 November 2019. The results proved to be highly effective, over the two-month trial period, with participating stores reporting a boost in both use and sales of…

Read More

UK Cup Fund Boosts Recycling by 35 Million Paper Cups Per Year

Starbucks and environmental charity, Hubbub, today announce the first winners of The Cup Fund – the U.K.’s largest grant fund to bolster and scale paper cup recycling. Twelve programmes have been selected to receive grants of between £50,000 and £100,000, all funded by the Starbucks 5p cup charge, to each develop long-term infrastructure. The funding is expected to have a significant impact: Cup recycling facilities will be introduced in more than 70 locations, with combined annual footfall of over 220 million 36 organisations will work collaboratively to make the schemes a success 35 million cups…

Read More