Starbucks trials new returnable cup program in EMEA

Starbucks begins the first EMEA pilots of its new returnable cup program – allowing customers to opt for a reusable in the same way they would a single use cup.   Without needing to remember to bring their own cup, customers can ask for their beverage to be served in a reusable cup when ordering at the till. Simply put down a £1 deposit when ordering, which will be fully refunded when the cup is returned. The cups will then be professionally cleaned and sanitised before further reuse. All customers opting…

Read More

Starbucks To Offer Reusable Cup-Share Program In All Europe, Middle East and Africa Stores By 2025

Starbucks has announced that it will introduce a unique reusable Cup-Share program in all of its 3,840 stores in Europe, Middle East, and Africa by 2025 as it looks to reduce the amount of its single use waste. An initial trial will begin over the coming months in the U.K., France and Germany expanding shortly thereafter based on local operations, regulations, and customer feedback. Introducing and scaling a reusable Cup-Share initiative in EMEA is a key part of Starbucks global commitment to reduce single use cup waste and goal to…

Read More

Starbucks Outlines Vision for the Future

Starbucks recently hosted its biennial Investor Day virtually. Chief executive officer Kevin Johnson and other Starbucks leaders outlined a vision for the future and discussed the company’s progress against its Growth at Scale agenda. With a focus on creating value for all stakeholders, Starbucks believes that responsible growth includes doing the right thing for both people and the planet. The company also provided updates to its ongoing growth model and aims to drive consistent and predictable sales growth and margin expansion while continuing to create significant value for all stakeholders.…

Read More

Starbucks begins trialling new NextGen cup in London

Starbucks is constantly striving to make its business more and more sustainable, and for the past few years, we’ve been working towards developing a new, more recyclable and compostable coffee cup. The world’s first market trials will begin on the NextGen cup, taking place at selected Starbucks stores in London, as well as Seattle, New York, San Francisco and Vancouver. While the NextGen cups will look almost identical to the core cups, the trial versions will instead feature a BioPBS-lining on the interior rather than the usual – and hard…

Read More

Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Channel 4 premiered the winner of its Diversity in Advertising Award at 9.10pm on Sunday 2nd February, which was awarded to Starbucks for its ground-breaking commercial #whatsyourname. The winning entry celebrates the life-changing moment facing some transgender and gender diverse people as they use their new name in public. It is inspired by real life experiences of individuals who find Starbucks stores to be a safe space, where their new name is accepted and they are recognised as who they really are. The #whatsyourname advert depicts ‘James’ who is transitioning…

Read More