Subaru Fosters Education Through Annual “Subaru Loves Learning” Initiative

Subaru of America, Inc.  has announced that for the fifth consecutive year, the automaker will partner with the American Association for the Advancement of Science (AAAS) to broaden students’ worlds with the study of science, engineering and innovation through the Subaru Loves Learning initiative. Developed in conjunction with the Subaru Love Promise vision, this annual initiative brings together Subaru retailers across the country, as well as AAAS’s 120,000 members and 262 affiliated societies to increase access to beloved science books. Since 2015, Subaru has partnered with AAAS through the Subaru Loves Learning initiative to donate over 187,000 science books to schools in communities across the country.

This year, more than 540 Subaru retailers will donate a diverse array of award-winning science books to local schools with the goal of engaging K-12 students. The donated books are selected from the winners and finalists of the AAAS/Subaru SB&F Prize for Excellence in Science Books, an award that emphasizes the importance of science books for both information and enjoyment. This year’s selection of books exemplifies outstanding and engaging science writing and illustration for young readers. More than 80% of the fastest growing jobs in the U.S. are in the fields of science, technology, engineering and mathematics (STEM) and only 36% of high school students are ready for college-level science. With the inclusion of outstanding K-12 science trade books in the classroom, teachers can help bridge the gap. 

“A love of learning, rooted in the disciplines of science, engineering and innovation, is a fundamental element of our Subaru Love Promise,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America. “This year, we hope our partnership with AAAS continues to bring the joy of learning to students everywhere, inspiring them to broaden their knowledge with the books essential to growing the minds of our future leaders and innovators.”

Consumers are invited to visit participating Subaru retailers throughout August to have a book donated in their name and to write a personalized note on a bookmark to be placed inside each donated book. 

For information about Subaru Loves Learning and to find out more about the partners that Subaru supports, visit


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