Market leading Health and Beauty Retailer, Superdrug has partnered with fintech charity, Pennies, to offer customers a chance to give to charity when paying by card for their beauty essentials.
Superdrug customers shopping in store can now top-up on their purchases to support Marie Curie, the UK’s leading end of life charity. The charity provides expert hospice care at home, in their hospices and over the phone – ensuring people get the care and support they urgently need at the end of their lives.
Just 2 minutes of micro-donations from Superdrug customers could help Marie Curie fund an hour of nursing care.
Pennies worked with Superdrug’s payments provider, Worldpay, to enable the micro-donation option on tills across all Superdrug stores in the UK.
Richard Lee, Director of Fundraising, Marie Curie said: “We are thrilled to continue to build upon our fantastic partnership with Superdrug and are hugely grateful for the ongoing generosity and support from Superdrug customers. We hope this new initiative makes it even easier for Superdrug’s amazing customers to get involved and donate to the charity, enabling us to continue to ensure people at the end of life and their loved get the care and support they need, day and night, across the UK.
Nigel Duxbury, Property Director, Superdrug Health & Beauty, added: “We wanted to offer our customers the chance to add a little that will help Marie Curie work towards providing a better end of life for all. We are so pleased to work alongside Pennies, who’ve helped us deliver a simple option to ‘micro-donate’ at payment. We know people will enjoy giving back.”
Alison Hutchinson CBE, CEO, Pennies, added, “We are thrilled to welcome Superdrug to the Pennies’ micro-donation family. We have been blown away by the generosity of their customers, each donating just a few pennies but adding up to huge impact for such a fantastic cause. We look forward to the months and years ahead making great contributions in our communities.”
Pete Wickes, General Manager, EMEA, Worldpay, said: “We often talk about frictionless payments experiences, and now we’ve added that same level of seamlessness to charitable giving at the checkout in partnership with these great organisations. In part of our commitment of using technology for good, we are eager to power the adoption of micro-donations across the UK.”
Pennies has now reached the huge landmark of surpassing 220 million micro-donations across all of its partners – a milestone made all the more significant as growth in giving has accelerated in the last 3 years and weathered the worst of the Covid pandemic.
The charity has estimated that micro-donations present an ambitious but achievable opportunity to inject an annual £1billion into the charity sector – if every UK card holder gave just 35p a week.