In celebration of International Women’s Day (March 8), Swarovski is launching a new The Future is Equal campaign. This year, the global campaign invites both employees and customers to join the movement by sharing a sign of solidarity and togetherness.
The sign of the campaign is the Solidarity Selfie: take a photograph of yourself, or you with someone who has supported you, making a ‘W’ shape with your hands, then share it on social media alongside a message of support. Tag someone to join the movement and include @Swarovski and the official hashtags #TheFutureIsEqual and #InternationalWomensDay. Swarovski also encourages everyone to spread the campaign slogans: Shine Brighter Together, Be Bolder Together and Spark Change Together.
The Future Is Equal aims to champion equality by celebrating solidarity and accelerating change to create a fair and equal world. With this campaign, Swarovski is furthering its commitment to female empowerment, both within the business and in wider society. The movement complements the work of Swarovski Foundation and Swarovski Waterschool in driving positive change.
The World Economic Forum’s most recent research estimates that gender parity is more than 200 years away, therefore Swarovski recognizes the importance and urgency of coming together to take action towards creating a future that is equal for all.
Nadja Swarovski, Member of Swarovski Executive Board, commented:
“As a family run business, we are committed to empowering people around the world to embrace diversity and inclusion. This International Women’s Day, Swarovski is proud to promote a more equal future, a future in which we all shine brighter together. We know there are many challenges to overcome – to meet them, we must work hard to advance equality and spark change together. Thank you for joining us and for boldly sharing the message that #TheFutureIsEqual.”