CAP – Updated environment guidance: carbon neutral and net zero claims in advertising

The ASA/CAP have released a post called: Updated environment guidance: carbon neutral and net zero claims in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP have published updates to their advertising guidance: The environment: misleading claims and social responsibility in advertising to include guidance on the use of carbon neutral and net zero claims in advertising, which reflects key principles of the…

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Ford Takes Next Steps to Transform European Business

Ford in Europe has announced it is taking the next steps in the transformation of its business, responding to rapidly changing market conditions and a growing field of electric vehicle competitors entering the market. The company today outlined actions that will revitalize its business in Europe and will enable Ford to profitably compete with a new line-up of iconic passenger vehicles, while also extending Ford Pro’s position as the best-selling brand in the commercial vehicle sector. “We are completely reinventing the Ford brand in Europe. Unapologetically American, outstanding design and…

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UK offshore wind pipeline reaches nearly 100 gigawatts – while global pipeline hits over 1,100GW

New research published by RenewableUK’s EnergyPulse data analysts shows that the UK’s pipeline of offshore wind projects at all stages of development now stands at 99.8GW across 130 projects – an increase of 14GW over the past 12 months. This includes 13.7GW of fully operational capacity and a further 13.6GW under construction or with support secured for a route to market: The global pipeline now stands at 1,174GW across 1,417 projects in 38 countries – an increase of 508GW over the past 12 months. Fully developing that offshore wind capacity…

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PR profession must work harder to “level up” – new CIPR research finds

The UK public relations profession must work harder to become more diverse or risks a skills and recruitment crisis warns new research from the Chartered Institute of Public Relations (CIPR). The public relations industry employs nearly 100,000 people adding £16.7bn to the UK economy, but the research found it is facing a skills and recruitment shortage at the same time as being seen as out of reach by many potential recruits or simply not understood as a career by others. The ‘Levelling Up Public Relations’ report – led by Nottingham-based…

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Reused, recycled, reborn…new exhibition at Killerton explores how circular fashion from the past can inspire what we wear today

‘Thirsty for Fashion’ a new exhibition at Killerton house just outside Exeter, will showcase over 50 items from the National Trust’s largest fashion collection, highlighting pieces that demonstrate the techniques used to repair, remodel, reuse and rewear clothing from the 18th century to the present day. The exhibition, running from 11 February to 5 November, will also feature some of the ways contemporary designers and makers are rethinking our approach to fashion as our collective understanding of the environmental impact of the fashion industry grows. Highlights from the historical element…

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