Whole Earth lifts the lid on 100% plastic-free jars

Whole Earth, the UK’s number one peanut butter brand owned by Wessanen UK, has announced that it has replaced the traditional plastic tamper seal around the lid with a new paper version. Making the jars 100% plastic free, Whole Earth has removed the plastic tamper seal on all its glass jars – approx. 9.5 million sold annually. The function of the plastic seal was used as a tamper deterrent to maximise product shelf life. The new paper lollypop design, which stretches from the jar to lid, has the same function,…

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