Whole Earth strengthens partnership with Sumatran Orangutan Society

Whole Earth, the UK’s number one peanut butter, is strengthening its partnership with the Sumatran Orangutan Society (SOS) with an on-pack and digital campaign to support reforestation in Sumatra.    The awareness and action-based partnership will see the SOS logo added to jars of Whole Earth peanut butter from December, plus a pledge to plant 20,000 trees in part of the Leuser Ecosystem in Sumatra, the only place in the world where orangutans, tigers, elephants, and rhinos all live together. The #maketherainforestwhole partnership is part of Whole Earth’s continued commitment to put the planet…

Read More

Whole Earth Launches AR Activation

Whole Earth, the UK’s number one peanut butter brand, is inviting fans into the kaleidoscopic world of its latest ‘One Jar, Endless Possibilities’ VOD campaign with a foray into AR. The £1m month-long campaign, promoting Whole Earth’s versatility as a healthy snack or breakfast option, will culminate this week with an innovative AR activation where users can touch the screen and be transported into an augmented reality kaleidoscopic world of fruit. Viewers will travel 360° through layers of apples, berries and bananas – ingredients that can be added to smoothies…

Read More

Whole Earth rolls out ‘One Jar’ campaign with first VOD ads

Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1m campaign, which launched early September and runs until 31 October, promotes Whole Earth’s versatility as a healthy snack or breakfast option, with an eye-catching kaleidoscope design highlighting suggested food pairings with apples, bananas and smoothies.   The new VOD ads are voiced over by actor Adrian Scarborough, best known for his roles in films such as The Madness…

Read More

Whole Earth lifts the lid on 100% plastic-free jars

Whole Earth, the UK’s number one peanut butter brand owned by Wessanen UK, has announced that it has replaced the traditional plastic tamper seal around the lid with a new paper version. Making the jars 100% plastic free, Whole Earth has removed the plastic tamper seal on all its glass jars – approx. 9.5 million sold annually. The function of the plastic seal was used as a tamper deterrent to maximise product shelf life. The new paper lollypop design, which stretches from the jar to lid, has the same function,…

Read More