Tag: Whole Earth

Whole Earth increases commitment to protect the rainforest with NEW special edition peanut butter

Stuart Mitchell

Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is set to more than double its contribution last year to the Sumatran Orangutan Society (SOS). Celebrating and supporting rainforest conservation, the brand is pledging to donate 25% of the profits from its new Golden Rainforest Edition, with the aim to plant up to an estimated 50,000 trees in 2022. The donation is part of Whole Earth’s ongoing four-year partnership with the SOS and commitment to rainforest protection. Part of Whole Earth’s focus on food that tastes…

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NEW Whole Earth multi-pack of Organic Sparkling Drinks

Stuart Mitchell

Whole Earth, the natural food brand owned by Ecotone UK, has launched a new multi-pack of natural and organic soft drinks with Sainsbury’s – marking the brand’s first major grocery listing for its soft drink range. Available in a four-pack (4x330ml, £4), Whole Earth’s Organic Sparkling drinks in Elderflower and Ginger flavours, launched with Sainsbury’s in mid-May. Aligned with the brand’s commitment ‘good for you, good for the Earth’, the drinks are made with no added refined sugars, organic, natural ingredients and are naturally sweetened with fruit juice. With 62%…

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Whole Earth strengthens partnership with Sumatran Orangutan Society

Stuart Mitchell

Whole Earth, the UK’s number one peanut butter, is strengthening its partnership with the Sumatran Orangutan Society (SOS) with an on-pack and digital campaign to support reforestation in Sumatra.    The awareness and action-based partnership will see the SOS logo added to jars of Whole Earth peanut butter from December, plus a pledge to plant 20,000 trees in part of the Leuser Ecosystem in Sumatra, the only place in the world where orangutans, tigers, elephants, and rhinos all live together. The #maketherainforestwhole partnership is part of Whole Earth’s continued commitment to put the planet…

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Whole Earth Launches AR Activation

Stuart Mitchell

Whole Earth, the UK’s number one peanut butter brand, is inviting fans into the kaleidoscopic world of its latest ‘One Jar, Endless Possibilities’ VOD campaign with a foray into AR. The £1m month-long campaign, promoting Whole Earth’s versatility as a healthy snack or breakfast option, will culminate this week with an innovative AR activation where users can touch the screen and be transported into an augmented reality kaleidoscopic world of fruit. Viewers will travel 360° through layers of apples, berries and bananas – ingredients that can be added to smoothies…

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Whole Earth rolls out ‘One Jar’ campaign with first VOD ads

Stuart Mitchell

Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1m campaign, which launched early September and runs until 31 October, promotes Whole Earth’s versatility as a healthy snack or breakfast option, with an eye-catching kaleidoscope design highlighting suggested food pairings with apples, bananas and smoothies.   The new VOD ads are voiced over by actor Adrian Scarborough, best known for his roles in films such as The Madness…

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