The Big Issue, the UK’s leading anti-poverty social enterprise, has released The 12 Days of Homelessness, a Christmas advert, created to raise awareness around the most pressing causes of homelessness in the UK. The campaign, developed by creative comms agency Work & Class, with support from production company Feed Films, underscores the urgent housing insecurities facing both the public and Big Issue’s vendors. The 12 Days of Homelessness film reimagines the classic 12 Days of Christmas tune to highlight the diverse causes of homelessness, such as loss of income, rising…
Read MoreBig Issue launches ‘12 Days of Homelessness’ Christmas advert to highlight leading causes of homelessness in the UK
