Tag: Spotify

Spotify global advertising revenue forecast to reach $2.1bn in 2024 as the platform focuses on winning a share of video ad budgets

Stuart Mitchell

Spotify, the world’s most popular audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run multi-media campaigns on the platform.  And, while Spotify is by no means a social platform, it is looking to better facilitate community and connection between fans and artists. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: “Spotify is looking to expand beyond its sonic roots. The platform is eyeing opportunities in the video ad space, especially with video…

Read More

Future Lions 2024 invites young people to be heard with Spotify

Stuart Mitchell

Entries are now open for Future Lions, the annual global competition in partnership with AKQA and Cannes Lions International Festival of Creativity, celebrating young people’s bold and progressive ideas.  Future Lions 2024 is a call to action for young innovators to spread positivity by using technology to bring listeners closer to the creators and communities they love. Now in its 19th year, AKQA proudly unveils Spotify Advertising and The Wall Street Journal as this year’s supporting partners.  The Wall Street Journal delivers distinctive, first-rate reporting of the world’s most compelling…

Read More

Digital audio can support CPG and Retail brands in achieving effective outcomes along the marketing funnel

Stuart Mitchell

Media fragmentation has been creating challenges across sectors, and Retail and CPG are no exception. Strategic decisions are becoming more complex as brands search for the most effective response to the cost-of-living crisis, the growth of ecommerce, changing consumer expectations, shoppers’ desire for more personalized experiences and the splintering of the media landscape. There are significant opportunities for brands and retailers to leverage the strengths of digital audio to keep pace with the evolving path-to-purchase, according to new research by WARC, the global authority on marketing effectiveness, and Spotify, the…

Read More

BHF harnesses the nation’s listening habits on Spotify to teach lifesaving CPR

Stuart Mitchell

Music lovers across the nation will be able to learn some lifesaving skills while listening to their favourite tunes thanks to BHF’s innovative new campaign.    BHF have launched Lifesaving Beats on Spotify, a campaign to inspire the public to learn CPR to their favourite songs – all in just 15 minutes.     Powered by RevivR training tool, millions of listeners can learn CPR online to any song with a rhythm of 100-120 beats per minute.  Building on the success of their past campaign that inspired the public to learn CPR…

Read More

New research from WARC and Spotify Advertising reveals the effectiveness of digital audio in European telco marketing but finds major investment gap

Stuart Mitchell

WARC, the global authority on marketing effectiveness, and Spotify Advertising, the advertising arm of Spotify, the world’s most popular audio streaming service, have today released a new report exploring how digital audio channels are being adopted within the media mix of European telecommunication brands. The study shows the current state of play for European telecom marketing and unearths untapped digital audio opportunities as these brands strive to drive greater marketing effectiveness. For the report, WARC surveyed more than 360 telco marketers from France, Germany, Italy, Spain and the United Kingdom to…

Read More