Tag: Spotify

Digital audio can support CPG and Retail brands in achieving effective outcomes along the marketing funnel

Stuart Mitchell

Media fragmentation has been creating challenges across sectors, and Retail and CPG are no exception. Strategic decisions are becoming more complex as brands search for the most effective response to the cost-of-living crisis, the growth of ecommerce, changing consumer expectations, shoppers’ desire for more personalized experiences and the splintering of the media landscape. There are significant opportunities for brands and retailers to leverage the strengths of digital audio to keep pace with the evolving path-to-purchase, according to new research by WARC, the global authority on marketing effectiveness, and Spotify, the…

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BHF harnesses the nation’s listening habits on Spotify to teach lifesaving CPR

Stuart Mitchell

Music lovers across the nation will be able to learn some lifesaving skills while listening to their favourite tunes thanks to BHF’s innovative new campaign.    BHF have launched Lifesaving Beats on Spotify, a campaign to inspire the public to learn CPR to their favourite songs – all in just 15 minutes.     Powered by RevivR training tool, millions of listeners can learn CPR online to any song with a rhythm of 100-120 beats per minute.  Building on the success of their past campaign that inspired the public to learn CPR…

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New research from WARC and Spotify Advertising reveals the effectiveness of digital audio in European telco marketing but finds major investment gap

Stuart Mitchell

WARC, the global authority on marketing effectiveness, and Spotify Advertising, the advertising arm of Spotify, the world’s most popular audio streaming service, have today released a new report exploring how digital audio channels are being adopted within the media mix of European telecommunication brands. The study shows the current state of play for European telecom marketing and unearths untapped digital audio opportunities as these brands strive to drive greater marketing effectiveness. For the report, WARC surveyed more than 360 telco marketers from France, Germany, Italy, Spain and the United Kingdom to…

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Ethical Marketing Podcast Blog – Spotify: How to lose 24% of your value in one day

Stuart Mitchell

Spotify: How to lose 24% of your value in one day by Dr Andrew Lumsden-Groom Music streaming service Spotify found themselves at the heart of a controversy that’s begun to cost them dearly, after refusing to remove podcast ‘The Joe Rogan Experience’ from the platform after the comedian hosted guests who expressed views about Covid-19 and the vaccine which run against medical advice. Pressure began mounting, and subscribers started cancelling, once musician Neil Young removed his catalogue from the platform, and Joni Mitchell spoke out in his support. But this…

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Ethical Marketing Podcast – 5 – Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troubles

Stuart Mitchell

This podcast is dedicated to one thing, the way Spotify has handled their comms recently. Sian Conway-Wood, and Stuart Mitchell chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about why Spotify have one what they did, and what we feel they could have done better.  We’d love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get…

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