Tag: Spotify

Equalizer Project Opens Opportunities for Women in the Nordic Music Industry

Stuart Mitchell

Of the 200+ songwriters behind the fifty most-streamed songs in Norway in 2018, only 11 percent were women, and only one of the eighty-three producers was female—and Norway isn’t alone. While the majority of songwriters and producers around the world have historically been male, Spotify believe they have a unique opportunity to support and fuel the change in this dynamic as it spreads across the industry and, specifically, in the markets where we operate. “The Norwegian music scene is insanely vibrant right now with the international success of so many…

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Spotify Celebrates African American Culture with Music Merch Giveaway

Stuart Mitchell

From the power of Black spirituals and gospels that originated in Africa to the Harlem Cultural Festival of the 1960s, music is a fundamental element of Black history. That’s why in February, as part of their ongoing Black History is Happening Now initiative, Spotify created a line of limited-edition clothing and accessories inspired by contemporary music merch. The collection specifically celebrates the way Black creators have shifted the culture and shaped the music we know and love. “We really wanted to tap into the way that we, as Black people,…

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War Child taps into 357 million unheard stories

Stuart Mitchell

Today, no less than 357 million children live in conflict zones. But, as so few of their voices are heard, it equates to around 357 million unheard stories. Many of which are stories of refugees. This insight inspired charity War Child and Amsterdam creative agency Being There to make a 3D audio campaign to highlight these stories. If people take the time to‘Just Listen’, then the children – and their stories – become more than just another tragic statistic. It’s a staggering figure: one in every six children in the…

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SMIRNOFF™ and Spotify Debut New Experience Enabling You To Uncover Your Listening Habits To Promote Phenomenal Women

Stuart Mitchell

SMIRNOFF has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff…

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See It Be It opens for applications for 2018 Cannes Lions Festival

Stuart Mitchell

Applications for the 2018 Cannes Lions See It Be It programme have opened today with Spotify announced as official partner. The Festival has created an additional five places on the scheme, meaning that 20 women from the creative sector will take part in the career development and empowerment programme.  See It Be It was launched in 2014 to shine a light on the issue of gender imbalance at senior levels and galvanise the industry into action. The initiative serves as an acceleration programme aimed at identifying future female leaders in…

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