General Public Cite Responsibility — Not Share Price — as the Primary Driver of CEO Reputation in Reputation Institute’s Annual Global CEO Reputation Study

CEOs of the world’s most significant companies are being judged by the general public on the basis of ethics — doing what’s right — and much less on share price value, according to results from Reputation Institute’s 2019 CEO RepTrak® study. “It’s a brave new world for CEOs,” said Kylie Wright-Ford, CEO at Reputation Institute, a technology-enabled data-driven insights company and provider of reputation measurement and management services. “Acting responsibly, behaving ethically and caring about social issues are the most important drivers of CEO reputation for the second consecutive year.…

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