Tag: Reputation Institute

Global leader in reputation rebrands as The RepTrak Company

Stuart Mitchell

The RepTrak Company™, formerly the Reputation Institute, has announced its new name and rebrand. This strategic move reflects how the company’s business is transforming to be more than a provider of reputation measurement. The RepTrak Company’s products and services help companies protect their business value, increase their return on investment and make a positive impact on society. They do this by using data and deep expertise to understand how a company is perceived and uncovering what actions to take. As the global leader in reputation intelligence, the company’s vision is…

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Iconic Tech Brands — Microsoft, Dell, IBM, Intel, TI, HP — Outperform Rising Stars in New US Tech Reputation Study from Reputation Institute

Stuart Mitchell

The old line “pure” tech giants, pioneers of the digital revolution in the 20th century and thriving in this one, are showing rising tech stars the way when it comes to building and sustaining a strong corporate reputation, according to the 2019 US Tech RepTrak®️ study released by Reputation Institute. Reputation Institute, a global technology-driven provider of reputation measurement and management services, measured the reputation of 43 nominated companies that are part of a technology macro segment, which includes technology device and product manufacturers, technology software and service providers and…

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The LEGO Group Inspires Builders of Tomorrow with First Place Ranking in Reputation Institute’s 2019 Global Corporate Responsibility Study

Stuart Mitchell

With its first-place ranking in the largest global study on corporate responsibility (CR) of its kind — released by Reputation Institute — The LEGO Group is giving new meaning to its purpose of “inspiring the builders of tomorrow.” The LEGO Group — headquartered in Denmark and best known for its interlocking plastic bricks first manufactured in 1947 — earned the top spot in the 2019 Global CR RepTrak. The study, conducted by Reputation Institute, a global technology-driven provider of reputation measurement and management services, calibrated the perceptions of more than…

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Barnes & Noble Outperforms Top US Retailers to Retain Excellent Rating and #1 Ranking in Reputation Institute’s Annual Retail Reputation Study

Stuart Mitchell

Barnes & Noble, the largest bookstore chain in the U.S., has created an emotional connection with the public that’s the envy of the retail industry – one working to regain trust with consumers still somewhat reluctant to give big retail a welcome following several years of reputational decline, according to a new study from Reputation Institute. The unique emotional bond Barnes & Noble enjoys with the public helped it earn the only excellent rating, and the #1 ranking for a consecutive year, in Reputation Institute’s US Retail RepTrak®️ 2019, which…

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U.S. Pharma Companies Must Convince Stakeholders They’re Acting in an Ethical and Transparent Way in Order to Improve Reputation

Stuart Mitchell

The reputation recovery benefiting most major industries continues to escape the U.S. pharma industry, which remains under attack for a broad range of key stakeholder grievances, according to the 2019 U.S. Pharma RepTrak study from Reputation Institute. The yearly study – based on close to 1,900 reputation ratings of the largest and best-known pharma companies operating in the U.S. – revealed that along with the automotive industry, pharma is the only one not seeing a reputational increase year over year.  “The ever-increasing and highly publicized cost of drugs, the role…

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