IPA publishes 2020 IPA Agency Census

The IPA has published its 2020 IPA Agency Census that evidences the impact of the COVID-19 pandemic on the advertising agency community. The core findings indicate that staff numbers in IPA member agencies have been seriously impacted by COVID-19 with numbers within IPA agency member agencies falling 10.8% from 24,866 in 2019 to 22,188 in 2020. In creative and other media non-media agencies numbers fell by 9.0% from 13,509 in 2019 to 12,298 in 2020, while the number of employees in media agencies fell by 12.1% from 11,357 to 9,980.…

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