With the 2020 Tokyo Olympic Games approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign celebrating its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy. The campaign focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, whilst also demonstrating how Toyota’s Product Planning & Development (PP&D) team worked with Ryley to re-engineer elements of his wheelchair to ensure he can perform at his best. Created by Saatchi & Saatchi Australia, the campaign is a true realisation of Toyota’s mobility…
Read MoreToyota launches 2020 Tokyo Olympics ‘Breaking Point’ campaign via Saatchi & Saatchi
