Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising. The broadcaster’s push to address the continued lack of prominence of disability in UK advertising comes off the back of new research² from Channel 4’s award-winning insight project, Mirror On The Industry. The latest research finds that although disabled representation has improved over the last few years, it still remains incredibly low. It highlights that much more work needs to be done if British…
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