Tesco has stepped up its commitment to championing exciting, diverse new brands by launching a second cohort of products for its 2024 Accelerator Programme. Building on the success of previous intakes, sixteen brands will join the Tesco initiative, which aims to introduce small and trend-led brands into Tesco. The programme provides a comprehensive year-long mentoring, learning, and development experience focused on growth, and has been designed to deliver innovation for customers while supporting diversity within its supply base. Among the selection criteria is a commitment to support brands led by…
Read MoreTesco backs further 16 innovative new brands as part of 2024 Accelerator Programme
