Congratulations to the winners of the 2026 IPA Effectiveness Awards, who were announced during a black-tie gala ceremony at The Peninsula London, hosted by comedian, author and screenwriter Sara Pascoe. The night’s top prize, the prestigious IPA Effectiveness Awards Grand Prix, was won by AMV BDDO and Spark Foundry for a campaign that transformed Currys from a retailer threatened by online shopping into the UK’s most-preferred technology retailer, generating £500m in incremental revenue, increasing long-term ROI by 44% and returning the business to sustained growth. Omnicom were named Effectiveness Company…
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