Channel 4 Sales today announces it is teaming up with NatWest on a new deal that sees the UK bank sponsor it’s Milano Cortina 2026 Paralympic Winter Games coverage. NatWest will sponsor approximately 50 hours of live and on-demand coverage across Channel 4 and its streaming platform, with Royal Bank of Scotland idents running in Scotland. Beginning with the Opening Ceremony on 06 March 2026 and continuing through to the Closing Ceremony on 15 March, the idents will be present on coverage from morning and afternoon sessions to daily highlights.…
Read MoreChannel 4 reaffirms its accessibility commitments ahead of the Milano Cortina 2026 Paralympic Winter Games, with NatWest to sponsor the coverage
