WomenHeart: The National Coalition for Women with Heart Disease announced today its PSA, “The Race to Save Lives,” has been named a Bronze Winner in two categories: Regional TV General-Public Service/Social Responsibility and Regional TV General-Public Interest/Awareness at the 40th Annual Telly Awards on May 21. The PSA, which debuted in February to kick off WomenHeart’s 2019 Heart Month campaign, raises awareness of the signs and symptoms of heart disease in women and encourages viewers to take control of their own heart health. The PSA featured three WomenHeart Champions, who…
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The Y Brings Awareness to Life-Changing Effect of “One Number” in Latest Phase of Nationwide Campaign
YMCA of the USA (Y-USA) will launch the third phase of “For a better us.,” a multimedia positioning campaign, on Sunday, November 11, with a television commercial entitled “One Number Different.” The spot dramatizes the effect one number, a single digit in a zip code, can have on a person’s life and highlights the opportunity gaps the Y helps fill across the country. “One Number” is the newest creative concept in the Y’s “For a better us.” campaign that raises awareness of the Y as one of the most effective…
Read MoreCurfew & Uppercut Spotlight Lifesaving Work Of Doctors Without Borders
Brooklyn-based production company Curfew directing duo Mark & Spencer teamed with creative post-production shop Uppercut editor Paul La Calandra to unveil “Across the Sea,” a new PSA about the work of Doctors Without Borders in crisis situations around the world. The powerful spot finds a young family enjoying a peaceful lakeside picnic. As the voiceover chimes, “Our medical teams choose to put their lives on hold,” the mother looks on as her daughter speeds down the pier and jumps into the water. As she is shown suspended in the water, the scene changes and the person who emerges…
Read More“Where’s My Mammogram?” Campaign Launches to Help Women Own Their Diagnostic Breast Images and Health History
Mammosphere today launched “Where’s My Mammogram?,” a public service campaign to help women obtain copies of prior diagnostic breast images from their physicians. The campaign is intended to empower women to become active participants in their breast health, and to improve clinical outcomes of regular breast cancer screening for women over 40. Under current federal law, women can request copies of their mammograms from their doctors, who are obligated to provide them in whatever format patients request at a reasonable expense, and within 30 days. Having prior images and health…
Read MoreThe Dove Self-Esteem Project Releases New Short Film & Self-Esteem Song As Part Of An “Out Of This World” Partnership With The Cartoon Network’s Steven Universe
As part of a two-year deal with the Cartoon Network’s Steven Universe, the Dove Self-Esteem Project has released a new short film, titled “Competing and Comparing Looks,” offering a confidence-boosting message. In the film, Smoky Quartz and Sardonyx chat about their totally different, but equally amazing, bodies – reminding us that we’re all beautiful and unique! The short film is the second film in a series of six co-created with the Cartoon Network to address some of the biggest barriers to self-esteem and body-confidence among kids. Additionally, the Crystal Gems,…
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