YMCA of the USA (Y-USA) will launch the third phase of “For a better us.,” a multimedia positioning campaign, on Sunday, November 11, with a television commercial entitled “One Number Different.” The spot dramatizes the effect one number, a single digit in a zip code, can have on a person’s life and highlights the opportunity gaps the Y helps fill across the country. “One Number” is the newest creative concept in the Y’s “For a better us.” campaign that raises awareness of the Y as one of the most effective…
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The Y Brings Awareness to Life-Changing Effect of “One Number” in Latest Phase of Nationwide Campaign
YMCA of the USA (Y-USA) has launched the third phase of “For a better us.,” a multimedia positioning campaign, on Sunday, November 11, with a television commercial entitled “One Number Different.” The spot dramatizes the effect one number, a single digit in a zip code, can have on a person’s life and highlights the opportunity gaps the Y helps fill across the country. “One Number” is the newest creative concept in the Y’s “For a better us.” campaign that raises awareness of the Y as one of the most effective…
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