Tag: “

CVS Pharmacy Launches First Campaign Featuring Unaltered Beauty Imagery

Stuart Mitchell

CVS Pharmacy, the retail division of CVS Health has announced the launch of “Beauty in Real Life,” the first advertising campaign to demonstrate the retailer’s commitment, announced in January, to creating new standards for beauty imagery in order to highlight an authentic and more realistic image of beauty for its customers.  Beauty in Real Life is the first campaign to adapt new standards for post-production photo alterations and will unveil the first images to feature the “CVS Beauty Mark,” a watermark designed to highlight imagery that has not been materially…

Read More

Challenge Issued by Leading Health Organizations to Defeat Cervical Cancer

Stuart Mitchell

The Consortium of Universities for Global Health (CUGH), the Perlmutter Cancer Center, and the Department of Population Health at NYU Langone Health are issuing the “New York Challenge,” an ambitious campaign to end cervical cancer worldwide. They are challenging all nations to achieve a 70 percent human papillomavirus (HPV) vaccination rate for all girls by the year 2030. Cervical cancer is a global scourge, killing over a quarter of a million women each year, or one every two minutes. Ninety percent of these women live in low and middle-income countries. The…

Read More

BBDO New York Launches “It’s Time To Redefine” Public Awareness Campaign

Stuart Mitchell

To mark International Women’s Day, BBDO New York today launched “It’s Time to Redefine,” a public-awareness campaign designed to challenge the definition of a woman as it currently appears in online dictionary resources. A review of these sources reveals that the existing definition of “woman” includes terms such as “servant,” “mistress,” and “prostitute.” “It’s Time to Redefine” is intended to spark a movement and to change the definition. The campaign includes a public service announcement and an online petition. It calls on people to sign the petition to help bring to…

Read More