CVS Pharmacy, the retail division of CVS Health has announced the launch of “Beauty in Real Life,” the first advertising campaign to demonstrate the retailer’s commitment, announced in January, to creating new standards for beauty imagery in order to highlight an authentic and more realistic image of beauty for its customers. Beauty in Real Life is the first campaign to adapt new standards for post-production photo alterations and will unveil the first images to feature the “CVS Beauty Mark,” a watermark designed to highlight imagery that has not been materially…
Read MoreCVS Pharmacy Launches First Campaign Featuring Unaltered Beauty Imagery
