Europe’s largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the “Serviceplan” that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4317 employees in 24 Houses of Communication worldwide, partners and friends of the company. The SP50 anniversary logo – a clear homage to the original agency logo from the 1970s – was…
Read More“Born Integrated” – Serviceplan Makes Everyone Part of its 50 Year Anniversary Design
