Tag: Serviceplan

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment from World Animal Protection US and Serviceplan

Stuart Mitchell

The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat.  Documented in Grand Central Station in NYC, the experiment shows people, as they panic whilst attempting to get out of turnstiles in the subway. It’s designed to illustrate the inhumane conditions faced by the majority of factory farmed animals in the United States. At an average of…

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Animals are not Christmas gifts: An Emotional PETA Campaign from Serviceplan

Stuart Mitchell

The new “Animals are not Christmas gifts” spot is based on the PETA campaign “Abandoned after Christmas”. To illustrate the problem of pets being discarded after Christmas, PETA and Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which is “abandoned” in various places in Hamburg. In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas. “Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home,”…

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Next Level for Pink Triangle Campaign

Stuart Mitchell

This Summers’ Pride parades and celebrations around the world are positive for the LGBTQI+ community. Less reported by the media is the fact that LGBTQI+ communities face persecution, imprisonment, torture or death in more than 70 countries around the world including; Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan, and Uganda. Pink Triangle Paris is the latest stage in a continuing international campaign to #EndHomophobia with a petition imploring the United Nations to abolish homophobic laws: pinktriangleissue.com. Mediaplus France secured 300 digital billboards in French Metro stations with two hard-hitting headlines;…

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For The Pink Triangle Issue Serviceplan highlights Global Violations of LGBTQI+ rights

Stuart Mitchell

Eighty years since the construction of Mauthausen, one of the World War II Concentration Camps where homosexual men were imprisoned and forced to wear a Pink Triangle as a marker of their sexuality, Vangardist Magazine collaborate with Mauthausen Memorial to call for; an alliance against contemporary violations of LGBTQI+ rights all around the world; to reclaim the Pink Triangle as a symbol opposing homophobia; and a petition to implore António Guterres, UN Secretary-General to stand up to the United Nations for the abolishment of homophobic laws: The Petition appeals to…

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PENNY ‘Give Bag’ campaign from Serviceplan encourages shoppers to recycle

Stuart Mitchell

The single use of shopping bags is a serious environmental problem in our society. However, before now, there was no reward system in Germany for consumers who reuse their shopping bag. Serviceplan came up with a clever way of encouraging shoppers to reuse their bags every time they shop at PENNY. As a reward for protecting the environment by purchasing and reusing the Penny ‘Give-Bag’, customers who save 10 Cents every time they bring their own bag. As an added incentive which benefits the local community, PENNY donates an additional…

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