Hybrid Innovation Day Devoted to “A HUMAN-DRIVEN FUTURE”

Covid-19 has once again rapidly accelerated the digitalisation and development of technology. At the same time, the pandemic has shown that the human factor is gaining in importance and visibility. What is left is the recognition that the human being, despite technological progress, will always remain an essential and irreplaceable driver of innovation and advancement. Consequently, this year’s 17th Innovation Day, which is hosted by the Serviceplan Group together with its partners REPUBLIC, Ad Alliance and Salesforce, shifts the focus to human beings and their needs. The programme addresses questions…

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Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency

The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing. Operating under the name ‘BAUERSERVICEPLAN – The Content Company,’ the joint venture headquartered in the House of Communication Berlin (HdK) brings together broad journalistic know-how, creative excellence and digital expertise in an integrated agency concept. The inaugural client of BAUERSERVICEPLAN will be the Federal Association of Local Health Insurance Funds (AOK). Bauer Media Multi-Editor-in-Chief Uwe Bokelmann and Benedikt Göttert, Location Head of the Serviceplan Group’s Berlin HdK, will be in charge as…

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“Noise against Nazis” – Laut Gegen Nazis e.V. and Serviceplan Campaign Unite to Call for Moral Courage in Standing Up Against Far Right Extremism

To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were published on International Holocaust Memorial Day across Germany, in the form of digital, out-of-home advertising, and 5 different print advertisements were published in the daily newspapers of the Funke media group and also in magazines.…

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The Last Day Pass: Serviceplan Campaign X Partners with LAAX Ski Resort on Creative Solution to Prevent 3 April 2056 Being the Last Ever Ski Day at Vorab Glacier

3 April 2056 could be the last possible ski day on the Vorab Glacier: this frightening prediction comes from the calculations of ETH Zurich, based on their so-called glacier model and taking into account current CO2 emissions. In order to postpone this day as far as possible, Serviceplan Campaign X and the LAAX ski resort have developed the “Last Day Pass”, “A ski pass for the day that will hopefully never come”. The “Last Day Pass” campaign even makes it possible to save the Vorab Glacier from the comfort of…

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METRO and Serviceplan call for support of the hospitality industry all over the world at Christmas

The global COVID-19 pandemic has already led to high revenue losses in the hospitality industry this year. No real recovery is expected in the coming months either, due to continuing restrictions. To support its partners and clients in the food service industry, METRO is launching an extensive TV and digital campaign aimed at consumers. The idea and implementation of the Christmas film was developed by METRO’s global creative agency, Serviceplan Campaign Hamburg. The objective of the global “Give your kitchen a break” campaign, is to encourage as many people as…

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