Serviceplan Group Launches The Rainmakers series of video talks

The Serviceplan Group has launched a new business content series entitled “The Rainmakers”. Six times a year, specially produced videos will highlight the latest and most important global trends in creativity, design, media and digital. The series was initiated by Jason Romeyko, Worldwide Executive Creative Director Serviceplan Group, and Marcus Schnarr, CMO International Serviceplan Group. It is hosted by Jason Romeyko who meets international experts from the world of communication selected for their expertise in different sectors to share their insights on a curated series of themes. The videos will…

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“Born Integrated” – Serviceplan Makes Everyone Part of its 50 Year Anniversary Design

Europe’s largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the “Serviceplan” that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4317 employees in 24 Houses of Communication worldwide, partners and friends of the company. The SP50 anniversary logo – a clear homage to the original agency logo from the 1970s – was…

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New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment from World Animal Protection US and Serviceplan

The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat.  Documented in Grand Central Station in NYC, the experiment shows people, as they panic whilst attempting to get out of turnstiles in the subway. It’s designed to illustrate the inhumane conditions faced by the majority of factory farmed animals in the United States. At an average of…

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Animals are not Christmas gifts: An Emotional PETA Campaign from Serviceplan

The new “Animals are not Christmas gifts” spot is based on the PETA campaign “Abandoned after Christmas”. To illustrate the problem of pets being discarded after Christmas, PETA and Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which is “abandoned” in various places in Hamburg. In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas. “Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home,”…

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Next Level for Pink Triangle Campaign

This Summers’ Pride parades and celebrations around the world are positive for the LGBTQI+ community. Less reported by the media is the fact that LGBTQI+ communities face persecution, imprisonment, torture or death in more than 70 countries around the world including; Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan, and Uganda. Pink Triangle Paris is the latest stage in a continuing international campaign to #EndHomophobia with a petition imploring the United Nations to abolish homophobic laws: pinktriangleissue.com. Mediaplus France secured 300 digital billboards in French Metro stations with two hard-hitting headlines;…

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