Sandy Hook Promise has released a new PSA, “A Couple Minutes,” to underscore the critical importance of background checks for gun purchases. The short, animated video reveals how a typical daily routine can quickly turn tragic – and how that can be prevented. By taking a couple extra minutes of time to ensure a legal gun sale, lives can be saved. This is the organization’s first PSA produced under its 501(c)(4) advocacy arm, the Sandy Hook Promise Action Fund. Created by BBDO New York in partnership with Taylor James, the…
Read MoreNew PSA Illustrates the Life-Saving Potential of “A Couple Minutes”
