Tag: Sandy Hook Promise

New PSA Illustrates the Life-Saving Potential of “A Couple Minutes”

Stuart Mitchell

Sandy Hook Promise has released a new PSA, “A Couple Minutes,” to underscore the critical importance of background checks for gun purchases. The short, animated video reveals how a typical daily routine can quickly turn tragic – and how that can be prevented. By taking a couple extra minutes of time to ensure a legal gun sale, lives can be saved. This is the organization’s first PSA produced under its 501(c)(4) advocacy arm, the Sandy Hook Promise Action Fund. Created by BBDO New York in partnership with Taylor James, the…

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Sandy Hook Promise Sounds the Alarm for Adults: The Kids Are Not Alright

Stuart Mitchell

Missed graduations and proms. Detaching from friends and family. Staying in a bedroom for 20 hours a day. Being constantly plugged in online. These are just a few of the stressors that youth have faced over the last year due to the pandemic, leading to heightened anxiety and depression, among other new or worsening mental health struggles. This emotional situation can give rise to various forms of youth violence — not just shootings, but also suicide and self-harm.  To help adults better understand the “powder keg” of turmoil threatening the lives…

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Monica Lewinsky Launches Powerful “The Epidemic” Campaign & PSA for October’s Anti-Bullying Month

Stuart Mitchell

Social activist, global public speaker, and Vanity Fair Contributing Editor Monica Lewinsky announces the launch today of “The Epidemic”, her latest anti-bullying campaign. Following the success of her previous campaigns – the 2017’s Emmy nominated “In Real Life” and 2018’s “#DefyTheName,” – this year’s PSA impactfully builds on their earlier work, tackling the issue of online bullying which has reached epidemic proportions. “The Epidemic” presents viewers with an average American teenager, Hailey, as she shows symptoms of a mysterious illness. But there’s more than meets the eye. After watching the…

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Sandy Hook Promise Premieres Latest PSA “Back-to-School Essentials”

Stuart Mitchell

Following one of the deadliest years on record for school violence in 2018, Sandy Hook Promise (SHP) is debuting its latest PSA, “Back-to-School Essentials”, a powerful and impactful video that highlights the anxiety and fear students face in the reality of school shootings. Since the tragic shooting at Sandy Hook School almost seven years ago, reactive measures to gun violence such as active shooter drills and bulletproof backpacks have increased. Many students fear that it’s only a matter of when, not if, a shooting will erupt on their school campus.…

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LA Kings Partner with Sandy Hook Promise to Train Local Youth and Adults in Violence Prevention Programs at Los Angeles-Area Schools

Stuart Mitchell

AEG’s Los Angeles Kings recently announced a partnership with Sandy Hook Promise (SHP) to train youth and adults in violence prevention programs in Los Angeles-area schools and communities. The announcement was made at a press event at Hermosa Valley School in Hermosa Beach, Calif on Tuesday, Sept. 24. The partnership coincides with LA Kings’ ENOUGH. social media campaign that was launched last November following the mass shootings in Thousand Oaks.  It is a three-year commitment by the Kings to Sandy Hook Promise to deliver the Know The Signs (KTS) programs…

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