Marketing has often been accused of exaggerating the truth. One of the tenets of ethical marketing for most ethical marketing professionals is that they will tell the truth. Ethical marketers look to be honest in their campaigns and will try to be honest and upfront with their customers. It is interesting that this week, a campaign has done almost the opposite of that. The campaign utilised fake news in what some have said is an unethical way. The film, from director Gore Vebinski, is A Cure For Wellness. It is…
Read MoreFox Admits Fake News Marketing Campaign “Got it Wrong”
