AARP | Ethical Marketing News

AARP Launches ‘Stop Rx Greed’ Campaign Targeting High Prescription Drug Prices

April 9, 2019April 4, 2019 Stuart Mitchell

The AARP has announced the launch of ‘Stop Rx Greed,’ a US nationwide campaign aimed at lowering prescription drug prices. The goal of AARP’s sustained campaign is to help drive down drug prices for Ohioans and all Americans by advocating for a variety of legislative, executive, and regulatory actions at both the federal and state level. “AARP has long supported a number of things to help lower drug costs but it’s time for us to move past just talking about the problem—and find solutions to the problem,” said Barbara A.…

Nearly 1 in 3 Americans think “Bigfoot” being real is more likely than retiring comfortably; AARP and the Ad Council help them get on track with new PSAs, resources

January 27, 2019January 23, 2019 Stuart Mitchell

Nearly 1 in 3 people approaching retirement age (28%) think they’re more likely to learn Bigfoot is real than to save enough to retire comfortably, according to a recent survey from AARP and the Ad Council. To empower more Americans to take steps to get on track with their savings, AARP and the Ad Council today announced new public service advertisements (PSAs) and resources on AceYourRetirement.org. 7 in 10 Americans (68%) approaching retirement have less than a year’s income saved for retirement, according to the National Institute on Retirement Security.**…

AARP Launches New Advocacy Campaign to Protect Seniors from High Drug Costs

December 15, 2018December 9, 2018 Stuart Mitchell

AARP have announced the launch of a major new advocacy campaign urging Congress to stand up to the pharmaceutical industry and protect seniors from any attempts to raise patient drug costs by reversing the Medicare Part D doughnut hole deal. AARP will release two national television ads, as well as radio, digital and print ads and video of real patients struggling with high drug costs. The ads will run in Washington, D.C., and a number of battleground states around the country. “AARP strongly supports the deal reached around Medicare Part…

1 in 5 Latinos in the U.S. are Unpaid Family Caregivers; AARP and the Ad Council Offer Support in New PSA Campaign

December 10, 2018December 4, 2018 Stuart Mitchell

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more. “Juggling work, personal and caregiving responsibilities can be highly stressful, often putting caregivers at risk for depression, anxiety and heart…