Tag: AARP

AARP Invests $60M in the Dementia Discovery Fund to Kick-Start its ‘Disrupt Dementia’ Campaign

Stuart Mitchell

With nearly 10 million new cases of dementia and Alzheimer’s disease occurring each year, and no cure, the AARP has launched a new campaign, “Disrupt Dementia.” The campaign aims to help drive new diagnostics and treatments for dementias while providing education, support and hope for patients and family caregivers impacted by the physical, emotional and financial stress of dementia. The centerpiece of the campaign is AARP’s new $60 million investment in the Dementia Discovery Fund (DDF), the first and largest venture fund focused on discovering and developing effective new drugs…

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Kyrie Irving and Shaquille O’Neal among Stars Featured in New PSA to Encourage Americans to Get on Track with Retirement Savings

Stuart Mitchell

To help address America’s retirement savings shortfall, AARP and the Ad Council have joined forces with global content leader Lionsgate  to create a new public service advertisement (PSA) featuring characters and footage from the highly-anticipated film Uncle Drew from Lionsgate’s Summit Entertainment label. The new PSAs are the latest extension of AARP and the Ad Council’s Savings for Retirement campaign, which encourages Americans in their forties and fifties to visit AceYourRetirement.org for a personalized action plan. According to the National Institute on Retirement Security, two in five households headed by…

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AARP Launches New Brand Campaign: “Take On Today”

Stuart Mitchell

AARP has unveiled a new multiplatform brand campaign called “Take On Today.” The new ads are designed to tell a fresh, inspiring story about possibilities and opportunities for people 50-plus by showcasing the iconic brand’s core purpose: to empower people to choose how they live as they age. “‘Take On Today’ is an empowering rallying cry, with special meaning for people 50-plus, who are trying to navigate the many transitions in this stage of life,” said Barbara Shipley, senior vice president of brand integration, AARP. “For the millions of Gen-Xers…

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