The International Council for Advertising Self-Regulation (ICAS) and its members warmly welcomes the ABAC Scheme as associate member. ABAC, the Alcohol Beverages Advertising Scheme, is a non-profit organization established to promote responsible marketing of alcohol beverages in Australia. ABAC achieves this through an effective advertising self-regulatory system, and through education and advisory services for the industry. The ABAC Scheme is administered by a Management Committee which, along with government, includes representatives from the industry and advertising. It is funded by the industry via membership levies, direct signatory fees and pre-vetting fees. The ABAC Responsible…
Read MoreABAC joins ICAS as new associate member
