Tag: ICAS

ICAS supports global best-practice guidance on transparency in AI-generated marketing creative

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) welcomes the publication of new global best-practice guidance on transparency in AI-generated marketing creative, developed in collaboration with the World Federation of Advertisers (WFA) and ICAS members from around the world. As the use of generative AI in marketing continues to grow, this guidance provides practical principles and real-world examples designed to help marketers determine when disclosure of AI use is appropriate and when it may not be necessary. It is also a useful resource for self-regulatory organizations around the world that are…

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ICAS Publishes the 2025 Global SRO Factbook

Stuart Mitchell

ICAS is pleased to announce the publication of the 2025 Global SRO Factbook, the latest edition of its global overview of advertising self-regulatory organizations (SROs). The Factbook provides a comprehensive snapshot of self-regulation systems around the world, highlighting the role SROs play in promoting responsible advertising, enhancing consumer trust, and supporting high standards across the advertising ecosystem. The 2025 edition offers information on national and regional SRO frameworks, including governance models, funding structures, complaint-handling mechanisms, copy advice and pre-clearance services, monitoring activities, and sector- or issue-specific self-regulatory initiatives. It also…

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Hilary Souter Elected President of ICAS

Stuart Mitchell

At the Annual General Meeting of the International Council for Advertising Self-Regulation (ICAS), held virtually on 27 May 2025, Hilary Souter, Chief Executive of the Advertising Standards Authority (ASA) in New Zealand, was elected as the new President of ICAS. Hilary Souter brings over two decades of leadership in advertising self-regulation to her new role. As Chief Executive of the ASA since 2005, she has played a pivotal role in promoting responsible advertising and ensuring industry compliance with high standards. As a founding contributor to ICAS, Hilary has served on the ICAS…

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ICAS Supports the Development of WFA Global Guidance on Influencer Marketing

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) is proud to have been commissioned by the World Federation of Advertisers (WFA) to develop global guidance on influencer marketing. This initiative aims to help marketers and influencers engage in responsible advertising practices. According to WFA’s latest research, influencer marketing budgets are set to rise significantly. 54% of multinational brand marketers plan to increase spending in 2025, while 61% agree that influencer marketing will become more critical in the future. Data from Influencer Marketing Hub projects that global influencer marketing budgets will reach US$22 billion by…

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Introducing the 2025 ICAS Awards Jury

Stuart Mitchell

ICAS is proud to announce the distinguished jury for the 2025 ICAS Awards! This esteemed panel of industry leaders will bring their expertise in advertising, marketing, law, media, DEI and sustainability to recognize and celebrate excellence in self-regulation and responsible advertising worldwide. Jury Chairman: Jeffrey A, Greenbaum, Chairman of the Global Advertising Lawyers Alliance, Managing Partner of Frankfurt Kurnit With decades of experience in advertising law, Jeff is a globally recognized expert in the field. As Chairman of the Global Advertising Lawyers Alliance and a leader in international advertising policy, he brings invaluable expertise to…

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