ICAS Welcomes KARB’s Vision for the Future of Advertising Self-Regulation

The International Council for Advertising Self-Regulation (ICAS) welcomes the new Vision Statement presented by the Korea Advertising Review Board (KARB) at its international conference on AI and Advertising Self-Regulation, held in Seoul on 10 – 11 September 2026. The conference has brought together advertising standards bodies, industry experts and public authorities from Korea and from around the world to discuss how advertising self-regulation can continue to evolve in response to artificial intelligence, digitalisation and increasingly borderless advertising markets. ICAS was honoured to attend the two-day programme, with contributions from ICAS President…

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The ICAS GLOBAL THINK TANK to co-host ‘CANNES RULES!’ – The first ever day dedicated to advertising law and self-regulation in Cannes

The ICAS Global Think Tank announced that it will be co-hosting ‘Cannes Rules!’ on June 23, 2026 – the first-ever day dedicated to advertising law and self-regulation in Cannes.  The full day program, which will cover critical topics such as artificial intelligence, influencers, environmental marketing, and the vital role that self-regulation plays in the advertising ecosystem – is presented by the ICAS Global Think Tank together with l’Autorité de Régulation Professionnelle de la Publicité, the European Advertising Standards Alliance, the Global Advertising Lawyers Alliance, and the International Chamber of Commerce. The…

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ICAS supports global best-practice guidance on transparency in AI-generated marketing creative

The International Council for Advertising Self-Regulation (ICAS) welcomes the publication of new global best-practice guidance on transparency in AI-generated marketing creative, developed in collaboration with the World Federation of Advertisers (WFA) and ICAS members from around the world. As the use of generative AI in marketing continues to grow, this guidance provides practical principles and real-world examples designed to help marketers determine when disclosure of AI use is appropriate and when it may not be necessary. It is also a useful resource for self-regulatory organizations around the world that are…

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ICAS Publishes the 2025 Global SRO Factbook

ICAS is pleased to announce the publication of the 2025 Global SRO Factbook, the latest edition of its global overview of advertising self-regulatory organizations (SROs). The Factbook provides a comprehensive snapshot of self-regulation systems around the world, highlighting the role SROs play in promoting responsible advertising, enhancing consumer trust, and supporting high standards across the advertising ecosystem. The 2025 edition offers information on national and regional SRO frameworks, including governance models, funding structures, complaint-handling mechanisms, copy advice and pre-clearance services, monitoring activities, and sector- or issue-specific self-regulatory initiatives. It also…

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Hilary Souter Elected President of ICAS

At the Annual General Meeting of the International Council for Advertising Self-Regulation (ICAS), held virtually on 27 May 2025, Hilary Souter, Chief Executive of the Advertising Standards Authority (ASA) in New Zealand, was elected as the new President of ICAS. Hilary Souter brings over two decades of leadership in advertising self-regulation to her new role. As Chief Executive of the ASA since 2005, she has played a pivotal role in promoting responsible advertising and ensuring industry compliance with high standards. As a founding contributor to ICAS, Hilary has served on the ICAS…

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