Tag: ICAS

The ICAS GLOBAL THINK TANK to co-host ‘CANNES RULES!’ – The first ever day dedicated to advertising law and self-regulation in Cannes

Stuart Mitchell

The ICAS Global Think Tank announced that it will be co-hosting ‘Cannes Rules!’ on June 23, 2026 – the first-ever day dedicated to advertising law and self-regulation in Cannes.  The full day program, which will cover critical topics such as artificial intelligence, influencers, environmental marketing, and the vital role that self-regulation plays in the advertising ecosystem – is presented by the ICAS Global Think Tank together with l’Autorité de Régulation Professionnelle de la Publicité, the European Advertising Standards Alliance, the Global Advertising Lawyers Alliance, and the International Chamber of Commerce. The…

Read More

ICAS supports global best-practice guidance on transparency in AI-generated marketing creative

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) welcomes the publication of new global best-practice guidance on transparency in AI-generated marketing creative, developed in collaboration with the World Federation of Advertisers (WFA) and ICAS members from around the world. As the use of generative AI in marketing continues to grow, this guidance provides practical principles and real-world examples designed to help marketers determine when disclosure of AI use is appropriate and when it may not be necessary. It is also a useful resource for self-regulatory organizations around the world that are…

Read More

ICAS Publishes the 2025 Global SRO Factbook

Stuart Mitchell

ICAS is pleased to announce the publication of the 2025 Global SRO Factbook, the latest edition of its global overview of advertising self-regulatory organizations (SROs). The Factbook provides a comprehensive snapshot of self-regulation systems around the world, highlighting the role SROs play in promoting responsible advertising, enhancing consumer trust, and supporting high standards across the advertising ecosystem. The 2025 edition offers information on national and regional SRO frameworks, including governance models, funding structures, complaint-handling mechanisms, copy advice and pre-clearance services, monitoring activities, and sector- or issue-specific self-regulatory initiatives. It also…

Read More

Hilary Souter Elected President of ICAS

Stuart Mitchell

At the Annual General Meeting of the International Council for Advertising Self-Regulation (ICAS), held virtually on 27 May 2025, Hilary Souter, Chief Executive of the Advertising Standards Authority (ASA) in New Zealand, was elected as the new President of ICAS. Hilary Souter brings over two decades of leadership in advertising self-regulation to her new role. As Chief Executive of the ASA since 2005, she has played a pivotal role in promoting responsible advertising and ensuring industry compliance with high standards. As a founding contributor to ICAS, Hilary has served on the ICAS…

Read More

ICAS Supports the Development of WFA Global Guidance on Influencer Marketing

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) is proud to have been commissioned by the World Federation of Advertisers (WFA) to develop global guidance on influencer marketing. This initiative aims to help marketers and influencers engage in responsible advertising practices. According to WFA’s latest research, influencer marketing budgets are set to rise significantly. 54% of multinational brand marketers plan to increase spending in 2025, while 61% agree that influencer marketing will become more critical in the future. Data from Influencer Marketing Hub projects that global influencer marketing budgets will reach US$22 billion by…

Read More