As the UK’s biggest retailers prepare to launch their much-anticipated Christmas TV adverts, the Royal National Institute of Blind People (RNIB) is urging them not to exclude blind and partially sighted people. Almost two million people with sight loss are potentially excluded from some, or all, of these adverts because they aren’t produced with audio description (AD) which makes the content accessible. Matt Stringer, RNIB Chief Executive, said: “There is absolutely no reason why retailers can’t audio describe their adverts so that blind and partially sighted people are included at…
Read MoreUK retailers urged to make their Christmas adverts accessible for people with sight loss
